The course establishes, in a first part, the theoretical knowledge that will allow the understanding of the social and cultural reality of communication through the study of applied semiotics. The inherent aspects of the communication process, verbal and non-verbal communication, will be studied in order to understand the interdisciplinary nature of the communicative phenomenon. The student will learn the communication strategies in the transmission of images and the characteristics of the different visual languages. The student will also learn about and critically analyse the process of signification of cultural and artistic products, both textual and visual (photography, domestic or urban space, advertising, cinema, newspapers, magazines, works of art, literature, etc.).