Bachelor in Management of Business and Technology

La Salle-URL’s Bachelor in Management of Business and Technology has been updated in 2026 with a clear purpose: to train professionals capable of leading organisations in a global, digital environment shaped by artificial intelligence. A Bachelor’s degree for studying Management of Business and Technology in Barcelona from an international, technology-driven perspective that is closely connected to market realities.

Why study the Bachelor in Management of Business and Technology at La Salle-URL?

The business world can no longer be understood without technology. Artificial intelligence, data analysis, digital transformation and new business models are redefining how companies operate, how they compete and how they create value.

At La Salle-URL, you will study Business, Management and the Digital Economy, developing a vision that combines strategic business management, technology, innovation and an international mindset. You will learn to interpret the challenges faced by organisations and turn technology into decisions, projects and business models with real impact.

A Bachelor’s degree designed with the market

The programme has a direct relationship with leading companies such as HP, KPMG, Nestlé, Oracle and Accenture through its Business Council. This connection allows the content to evolve alongside the market and ensures that learning is aligned with the real challenges faced by organisations.

Here, you do not study business as a closed structure. You study it as a living, global and digital system.

Internationally recognised quality

The Bachelor in Management of Business and Technology is the first official university Bachelor’s degree in Spain to be accredited by EFMD, a leading international body for the assessment of business schools and management programmes.

This accreditation recognises the academic quality of the programme and places it within an international framework shared with some of the world’s leading business schools.

Technology, artificial intelligence and business

Technology is not an add-on to the programme. It is one of its core pillars.

You will learn to integrate emerging technologies, artificial intelligence and digital tools into business decision-making. The aim is not only to understand digitalisation, but to use it to transform business models, improve processes, identify opportunities and generate competitive advantages.

Tailor your professional profile

At La Salle-URL, you can tailor your studies to suit your interests and goals by choosing one of the three official specialisations: Digital Economy, Digital Marketing or Sports Management.

What’s more, you can round off your course with optional modules in areas such as Governance, Business, Ethics and Society, and Data Analysis, building a profile that aligns with your future career.

An international experience from Barcelona

You can study the programme 100% in English or in a bilingual format, take part in international Study Tours and join exchange programmes at universities around the world.

In addition, the Bachelor’s degree offers the opportunity to pursue an international dual degree with Tilburg University and also obtain the Bachelor’s degree in International Business Administration in just four years, including a two-year academic experience in the Netherlands.

Frequently Asked Questions about the Bachelor in Management of Business and Technology (FAQS)

What is the difference between Business Administration and Management of Business and Technology?

Business Administration provides a general education in business administration and management. The Bachelor in Management of Business and Technology includes this business foundation, but connects it with technology, artificial intelligence, digital transformation, innovation and business models. It is an option for those who want to study business from a more current and international perspective, focused on the digital challenges faced by organisations.

Can I study the Bachelor in Management of Business and Technology in English?

Yes. The programme can be studied 100% in English or in a bilingual format. This option enables you to develop linguistic and professional competences in an international environment, with students and lecturers from more than 100 nationalities.

Which specialisations can I choose within the Bachelor’s degree?

You can choose from three official specialisations: Digital Economy, Digital Marketing and Sports Management. In addition, the programme offers electives in areas such as Governance, Business, Ethics and Society, and Data Analysis, allowing you to build a more personalised professional profile.

Does the Bachelor’s degree include internships with companies?

Yes. From the third year onwards, you will complete compulsory internships. These internships allow you to encounter the market, apply your knowledge in real-world environments and develop a professional network linked to national and international companies.

What is the dual degree with Tilburg University?

It is an international option that allows you to complete part of your studies in the Netherlands and also obtain the Bachelor’s degree in International Business Administration from Tilburg University. This pathway allows you to enjoy a two-year international academic experience and strengthen your global profile.

What career opportunities does this Bachelor’s degree offer?

The Bachelor’s degree prepares you for roles such as digital transformation consultant, innovation manager, product manager, project manager, account manager, digital strategy specialist, business-focused artificial intelligence consultant, digital marketing manager and digital entrepreneur, among others.