This course prepares students to design effective digital marketing strategies for global markets, addressing the challenges of international and cultural diversity. Students will learn how to identify and segment international customers through detailed research, evaluate successful models in online and hybrid environments, and develop strategic solutions to overcome global marketing challenges. The program covers the scope and dynamics of international marketing, target market analysis, macro- and micro-segmentation, and the development of digital strategies for products, services, pricing, promotion, and distribution channels. By the end of the course, students will be equipped to create impactful, culturally sensitive digital marketing strategies for international contexts.