This course provides students with the skills to design and manage high-impact digital marketing campaigns across major social media platforms such as Instagram, TikTok, and YouTube. Students will learn how to optimize results through digital metrics, implement customer loyalty strategies, and execute precise advertising campaigns. The program also covers SEO and SEM techniques to improve brand visibility and introduces AI-powered tools such as GPT models and NotebookLM for content and data analysis. By the end of the course, students will be able to integrate creativity, analytics, and technology to develop innovative, data-driven marketing strategies.