1. Data warehouse and database management data warehouse, definitions and concepts
2. The database administration
3. Data warehouse architectures
4. Data warehouse in real-time
5. Knowledge management systems
6. Knowledge management systems implementation
7. Roles of people in knowledge management
8. Data mining applications in marketing and CRM (customer relationship management)
9. Prospecting data mining to choose the right place to advertise
10. Data mining to improve direct marketing campaigns
11. Using current customers to learn about prospects
12. Data mining applications in marketing and CRM (customer relationship management)
13. Data mining for customer relationship management
14. Retention and churn