Bachelor in Digital Arts: New Media and Concept Art

Boost your inner artist with the most advanced technology

Project II

Description: 

The Projects II course focuses on the development of an artistic project throughout the semester, in which students research, experiment, and produce their own work within the field of digital arts. Starting from a common theme, each student constructs a solid conceptual framework that guides their creative process, fostering critical reflection and discursive coherence. The use of digital technologies is fundamental to both the ideation and the materialization of the project, promoting the exploration of digital tools and hybrid media. The course emphasizes process, autonomy, and the ability to articulate ideas, culminating in a final proposal that integrates thought, technique, and artistic expression.

Type Subject
Tercer - Obligatoria
Semester
Annual
Course
2
Credits
4.00

Titular Professors

Previous Knowledge: 

Project I course must be completed.

Objectives: 

Develop an original artistic project in the field of digital arts, independently managing all its phases: research, ideation, production, exhibition, and final presentation.

Build a solid conceptual framework, based on critical reflection on a common issue, that provides a foundation and coherence to the creative process and the final result.

Apply and explore contemporary digital technologies as tools for creation, experimentation, and expression, integrating them appropriately into the project's development.

Contents: 

What research means: theory and practice

Building a conceptual framework: research, references, and articulation of discourse

Working methodologies in digital arts: processes, iteration, and decision-making

Using digital technologies in artistic creation: tools, formats, and media

Experimenting with digital languages ??and formats (image, video, interactive, etc.)

Relationship between concept, technique, and final result

Documenting the creative process: recording, analysis, and critical reflection

Strategies for finding references and contextualizing the project

Presenting and communicating the project: oral, visual, and written discourse

Designing and formalizing the final piece according to the exhibition context

Collective monitoring and mentoring: feedback, review, and continuous improvement

Workshops, presentations, group critiques, and complementary activities

Preparing the project report: structure, writing, and coherence

Methodology: 

The course is structured around the development of an individual project throughout the semester, which will be worked on continuously through classroom sessions, tutorials, and independent work. The project is divided into different phases—research, conceptualization, experimentation, production, and presentation—which will be addressed progressively, with partial submissions and periodic reviews. At the end of the semester, students will present their project orally, visually, and in writing, including a report that summarizes both the process and the final result. The following will be implemented:

  • Progressive project development with partial revisions
  • Tutorials and personalized monitoring of the creative process
  • Periodic presentations of the work in progress
  • Analysis and discussion in class
  • Readings and support materials for building the conceptual framework
  • Preparation of a final project report
  • Workshops, practical activities, and classroom sessions
  • Oral presentations and exhibition of the work

Evaluation: 

Continuous assessment based on project development, the strength of the conceptual framework, the use of digital technologies, the work process, documentation and final presentation, as well as active participation in the classroom.

Evaluation Criteria: 

Project development (process and final result): level of resolution, internal coherence, and artistic quality of the proposal.

Conceptual framework: clarity, depth, and relevance in the construction of the theoretical discourse that underpins the project.

Use of digital technologies: suitability, experimentation, and mastery of the tools used in relation to the proposal.

Work process: involvement, autonomy, capacity for iteration, and evolution throughout the course.

Research and references: quality and relevance of the search, analysis, and integration of references into the project.

Documentation of the process: recording, critical reflection, and ability to analyze one's own work.

Project presentation: clarity and effectiveness in oral, visual, and written communication (including the written report).

Participation and attitude: attendance, involvement in classroom activities, and contribution to collective critiques.

Basic Bibliography: 

Agamben, G. (2008). ¿Qué es lo contemporáneo? In Desnudez (1st ed., pp. 17–30). Adriana Hidalgo Editora. https://kupdf.net/download/agamben-giorgio-desnudez_59f29323e2b6f51b311d... style="font-size: 8.5pt; font-family: Verdana, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://kupdf.net/download/agamben-giorgio-desnudez_59f29323e2b6f51b311d...

Castro, F. (2017). Estética a golpe de like: Post-comentarios intempestivos sobre la cultura actual?: sin notas a pie de página (1 Ed.). Newcastle Ediciones.

Goldsmith, K. (2016). Wasting time on the Internet (First edition). Harper Perennial.

Groys, B. (2010). Volverse Público: Las transformaciones del arte en el ágora contemporánea (P. Cortés, Trans.; Reimpresión 2014). Caja Negra Editora.

Groys, B. (2016). Arte en flujo: Ensayos sobre la evanescencia del presente (P. Cortés, Trans.). Caja Negra.

Haraway, D. J. (1991). Ciencia, cyborgs y mujeres. La reinvención de la naturaleza (M. Talens, Trans.). Ediciones Cátedra.

McLuhan, M. (1967). The medium is the massage: An inventory of effects (Reimpresión 2001). Gingko Press.

McLuhan, M., & McLuhan, E. (1999). Laws of media: The new science. Univ. of Toronto Press.

Navas, E. (2012). Remix theory: The aesthetics of sampling. Springer. https://autoriaemrede.files.wordpress.com/2016/03/remix-theory-eduardo-n... style="font-size: 8.5pt; font-family: Verdana, sans-serif; color: #1155cc; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-variant-position: normal; font-variant-emoji: normal; text-decoration-line: underline; text-decoration-skip-ink: none; vertical-align: baseline; white-space-collapse: preserve;">https://autoriaemrede.files.wordpress.com/2016/03/remix-theory-eduardo-n...

Quaranta, D. (2013). Beyond New Media art (A. Carruthers, Trans.). LINK Editions.

Additional Material: 

Depending on the needs of each proposal, the teaching staff will provide relevant theoretical, artistic and technical references that contribute to the construction of the conceptual framework and the development of the project.