Bachelor in Digital Arts: New Media and Concept Art

Boost your inner artist with the most advanced technology

Motiongraphics

Description
The course introduces the student to the world of Motion Graphics. The student will acquire the methodology to develop creative projects through animation, using knowledge of composition, typography, graphic design and illustration. Students will master techniques for incorporating graphics into their productions using vector, video, and bitmap design tools. At the end of the course, students will deliver a final project applying the techniques acquired in class.
Type Subject
Tercer - Obligatoria
Semester
First
Course
3
Credits
6.00

Titular Professors

Previous Knowledge
Objectives

Learning Outcomes of this subject are:
RA.5 Student will be able to use the fundamentals of artistic drawing including chiaroscuro, volumetry, lace and
perspective.
RA.12 Student will be able to apply the representation of the movement graphically.

Contents

Lesson 1 ? General review of After Effects. Interface, tools and key concepts (layers, masks, filters, compositions... )
Study and analysis of key pieces in the history of Motion Graphics.
Lesson 2 ? Shape and text layers: Examples of modern geometric animations and kynetic typography. Deep teaching
Of shape and text animation capavilities.
Lesson 3 ? Vector graphics. Import from Illustrator and Photoshop to After Effects. Learning essential techniques for
creating graphics.
Lesson 4 ?Exploring the three-dimensional capabilities of After Effects by using 3D layers, lights, and cameras to create
depth and realism. Introduction to Null objects as key tools for controlling animation and movement in 3D spaces.
Lesson 5 ? Creation of an animated character in After Effects using keyframes and different animation techniques.
Lesson 6 ? Design and application of visually impressive transitions to give dynamism and fluidity to Motion Graphics
projects
Lesson 8 ? Rotoscoping and Integration of traditional animation in After to add visual richness to the animations.
Lesson 7 ? Track mask. Creation of textures and patterns.
Lesson 9 ? Beyond After Effects: expressions, scripts and plugins to expand the creative cappavilities.
After Effects alternatives (Cavalry, Davinci Resolve Fussion...).

Methodology

In the Motion Graphics subject, students will work through various teaching methodologies. At the beginning of each
class, the corresponding concepts and theory will be explained along with practical exercises. In the second part of
each class, students will work on the development of a final Motion Graphics project addressing the different
production processes.
MD 0: Master class complemented with visual support.
MD5: Self Paced Learning
MD6: Learning through projects.

Evaluation

Evaluation:
The evaluation will be based on the average of the grades obtained in the daily class exercises corresponding to the
topics presented in class and in the different phases of project deadline.
Work:
Class exercises (30%) + Moodboard of the project (10%) + Styleframes and Animatic of the project (10%) + Animatics of
the project (10%) + Final Project (40%)
Special evaluation:
The student will only be able to recover the individual exercises part of the course. The group work part will not be
recoverable except in exceptional cases (accident, illness...)

Evaluation Criteria

Criteria for standard and special evaluation:
If the conditions to pass the call are not met, the maximum grade will be 4.
The student will have the right to review the grade during the day stipulated by the teacher. In the review, the
student's grade can be increased or reduced.

Basic Bibliography

The Animator?s Survival Kit (Richard E. Williams)
Design for Motion: Fundamentals and Techniques of Motion Design (Austin Shaw)
The Freelance Manifesto: A Field Guide for the Modern Motion Designer (Joey Korenman)
The Male and Female Figure in Motion (Edward Muybridge)
Framed Ink: Drawing and composition for Visual Storytellers (Marcos Mateu-Mestre)
After Effects: The Power of Expression (François Lefebvre)
Typography for screen / Type in Motion (Wang Shaoqiang)
El diseño como Storytelling (Ellen Lupton)
Manual de tipografía (John Kane)

Additional Material