The course offers an overview of graphic design working from different points of view. Students will learn about the
evolution of typography and typographic composition from the practice of calligraphy to how to compose a text digitally.
How to apply different tools to be able to express themselves graphically and how to communicate through materials.
Understanding the different aspects of design today, from a more social, sustainable and even speculative point of view.
Titular Professors
The student has the necessary and basic knowledge about Graphic Design.
The student applies fundamentals of creativity and art in the design of interfaces and visual elements of
communication.
The student can identify, formulate and solve Usability problems in multidisciplinary environments, both as a
team and individually.
Topic 1. Introduction to design. Calligraphic practice. Typography and typographic composition.
Fundamentals of design. Discussion on the concept of design. Practice of the Neuland alphabet. Understanding the
basics of drawing a good alphabet. How it is translated into digital typography. Understanding typographic composition
and microtypography. Layout of a magazine. Creating your personal brand.
Topic 2. Graphic expression techniques. Briefing (BI) for a designer. Communicating through materials.
Images, texts and textures to create new compositions. How to make a BI to commission a project to a designer.
Application of different methodologies to understand materials and how to communicate through them.
Topic 3. Speculative design.
Understanding speculative design. Making the narrative from the 'futures thinking' methodology.
Topic 4. Social design. Sustainable design.
To understand the new concepts of social design and sustainability. Conceptualise a project through the creation of an
ink.
The course consists of a theoretical part, with lectures, to provide students with the knowledge they need, but above all
a practical part to familiarise them with new content, tools and materials. Even the creation of their own tools and
materials will allow them to understand the origin of raw materials and provide a more sustainable and circular vision.
Each week there will be a review of work, which means that the students will be able to share their work together, which
will provide an analytical view of everyone.
MD0 Master class
MD1 Problem classes and exercises
MD4 Seminar
MD6 Project-based learning
MD11 Challenge-based learning
Ordinary call evaluation:
Continuous assessment: 30%.
Contribution by the student of the weekly exercises to demonstrate that he/she has understood the contents given in
the previous week. Active participation in class.
Dossier of the exercises carried out during the course: 70%.
The student will provide a final dossier with all the projects developed during the course:
·Neuland Alphabet
·Composition
·Layout
·Personal brand
·Developing a BI
·Futures thinking narrative
·Mini social project
·Creation of ink
·Application in screen-printing
The final delivery of the dossier, experimenting with new formats, layout and materials will be valued. Impeccable
presentation of each exercise. Demonstrate an attitude of curiosity and risk-taking in experimentation.
Extraordinary evaluation:
The student who does not passthe ordinary assessment hasthe option of passing the subject in the call for extraordinary
assessment.
Aicher, Otl. El mundo como proyecto. Barcelona: GG, 2005
Dunne, Anthony & Raby, Fiona. Speculative Everything: design, fiction, and social dreaming.
Massachusetts: MIT. 2013
Hochuli, Jost. El detalle en la tipografía. Valencia: Campgràfic Editors, 1987
Jardí, Enric. Pensar con imágenes. Barcelona: GG, 2012
Manzini, Ezio. Cuando todos diseñan. Una introducción al diseño para la innovación social. Madrid:
Experimenta Theoria, 2015
Mediavilla, Claude. Caligrafía. València: Campgràfic, 2005
Müller-Brockmann, J. Sistemas de retículas. Barcelona: Gustavo Gili, 1982.