master ecommerce la salle campus barcelona

Master in eCommerce and Digital Marketing

The program that trains digital marketing & eCommerce managers in the midst of a technological revolution. Adapted to market demands. First master's degree in eCommerce in the entire continent.

Official name
Master of Lifelong Learning in eCommerce
Degree certificate issued by Universitat Ramon Llull
Modality On-site
Duration 9 Months
Language Spanish
Places available 50
Credits 60-ECTS
Start Date To be announced
Schedule Fridays from 19 to 22 h Saturdays 9 to 15 h
Location Barcelona


In Europe alone, there are already more than 300 million online buyers and companies, faced with this large market, need to integrate, and even prioritize, the internet sales channel, be it Business to Customer (B2C) or Business to Business (B2B).

The Master’s in eCommerce and Digital Marketing is designed to prepare future digital marketing and e-commerce managers with all the tools and skills necessary to lead the future of business in the digital age.



Since its launch, the master's degree has become the reference program at European level, being, in 2013, the first master's degree in eCommerce in the entire continent. A program designed by pioneering figures in electronic commerce, digital marketing and social networks.

You will learn, through our "learning by challenge" methodology, based on real cases and a final master's thesis about a real company, which enhances our differentiating DNA based on: technology, innovation, entrepreneurship and internationalization to train people with values.



The Master is structured in two modules, one dedicated to all the key aspects to be able to launch an electronic commerce and another dedicated to the elaboration of the marketing plan, and the domain of digital marketing tools and online analytics.

You will approach from a broad perspective and in a totally practical way the strategic direction of an electronic commerce. You will learn to plan and direct online marketing campaigns in a multi-channel environment and to measure the results of the actions undertaken, to be able to lead strategic, operational, and analytical marketing, and ultimately lead the online business of any organization. And all of this with active teachers, all of them working in top-level companies and specialists in their field.

You can also study the program online as an Online Master’s in eCommerce. 



Did you know that your company can invest in your training?

Through FUNDAE (State Foundation for Employment Training) your company can benefit from a credit to encourage your professional development, thus improving productivity and competitive advantages.

From La Salle-URL we will provide you with all the information so that you can process and manage this bonus with your company.

Top 1
Business & Management in Spain, World University Rankings 2023
Top 5
Ranking Spain, Eduniversal 2022
Ranking Global, Eduniversal 2022

Meet Alex Abril, CEO & Cofounder of FLiPO and alumni of the Master in eCommerce and Digital Marketing at La Salle-URL.

Meet Esteve Lombarte, CEO & Founder of Acqustic and alumni of the Master in eCommerce and Digital Marketing at La Salle-URL

With the Master’s in eCommerce of La Salle Campus Barcelona – URL you will approach the strategic direction of electronic commerce from a broad perspective and in a totally practical way.

We spoke with Santi Sanchez, coordinator of the Masters in Digital Marketing and eCommerce at La Salle-URL, about the syllabus, the added value of each program and their adaptation to new trends and challenges in the sector.

We spoke with Carlos Revilla, a former student of the Master's in eCommerce, who tells us about his experience at La Salle-URL and how the Master's has allowed him to join a multinational company.

Teresa Crespo, student of Master in eCommerce

Esteban Lombarte, student of Master in eCommerce

Related Formation