|Start Date||20 October 2023|
|Schedule||Fridays from 19 to 22 h Saturdays 9 to 15 h|
DO YOU WANT TO LEAD THE E-COMMERCE REVOLUTION?
In Europe alone, there are already more than 300 million online buyers and companies, faced with this large market, need to integrate, and even prioritize, the internet sales channel, be it Business to Customer (B2C) or Business to Business (B2B).
The Master’s in eCommerce and Digital Marketing is designed to prepare future digital marketing and e-commerce managers with all the tools and skills necessary to lead the future of business in the digital age.
WHY STUDY THE MASTER’S IN ECOMMERCE?
Since its launch, the master's degree has become the reference program at European level, being, in 2013, the first master's degree in eCommerce in the entire continent. A program designed by pioneering figures in electronic commerce, digital marketing and social networks.
You will learn, through our "learning by challenge" methodology, based on real cases and a final master's thesis about a real company, which enhances our differentiating DNA based on: technology, innovation, entrepreneurship and internationalization to train people with values.
WHAT ADDED VALUE DOES THE PROGRAM HAVE?
The Master is structured in two modules, one dedicated to all the key aspects to be able to launch an electronic commerce and another dedicated to the elaboration of the marketing plan, and the domain of digital marketing tools and online analytics.
You will approach from a broad perspective and in a totally practical way the strategic direction of an electronic commerce. You will learn to plan and direct online marketing campaigns in a multi-channel environment and to measure the results of the actions undertaken, to be able to lead strategic, operational, and analytical marketing, and ultimately lead the online business of any organization. And all of this with active teachers, all of them working in top-level companies and specialists in their field.
You can also study the program online as an Online Master’s in eCommerce.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Some or all of the cost of this master may be covered by FUNDAE training funds.
La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.