Master of Science in Artificial Intelligence for Business Management

The Master's Degree in Artificial Intelligence for Business Management is designed to train a new generation of professionals capable of integrating artificial intelligence technologies into business strategy, corporate processes and decision-making. 

The demand for professionals with hybrid skills in technology and business management is growing exponentially, driven by the digital transformation of organisations.

The integration of artificial intelligence (AI) into business strategies is redefining the most in-demand professional profiles. According to the World Economic Forum's Future of Jobs 2025 report, approximately 170 million new jobs are expected to be created in this decade, driven by technology trends such as AI and data analytics. 

Furthermore, the report highlights that more than 75% of companies globally plan to incorporate AI into their operations in the next three years, underlining the need for business leaders to understand and apply AI in their decision-making processes. 

In this context, training in AI applied to business management becomes a key factor for employability and leadership in a constantly evolving labour market.

This programme will prepare you to lead change from an ethical, sustainable and Sustainable Development Goals-oriented perspective. 

The master's degree is aimed at young graduates with an international profile and combines solid management training with applied technical skills, offering a transversal and innovative vision of the impact of artificial intelligence in the business world.

Taught by La Salle-URL, an institution renowned for its technological and entrepreneurial approach, the master's degree offers an international learning environment, with internships in companies, expert teachers and access to leading research centres. In addition, it is positioned as a unique option in Spain by integrating artificial intelligence in an applied and strategic way in all areas of business management.

Why is this Master's in Artificial Intelligence Unique?

Lead AI Projects and Drive Measurable Business Results. Become a strategic leader capable of integrating Artificial Intelligence (AI) into real-world corporate challenges. This official program at La Salle-URL provides the hands-on experience and technical management skills needed to lead AI adoption in global markets.

1.Official Master’s Degree (60 ECTS) & International Prestige. Earn a nationally and internationally recognized 60 ECTS degree. Backed by La Salle-URL’s top rankings in Business and Engineering, this qualification ensures academic rigor and enhances your global career mobility.

2.Hybrid AI Teams: Business & Engineering Collaboration. Experience real-world dynamics by collaborating with AI engineering students. You will lead hybrid teams to solve complex problems, mastering the bridge between technical execution and business strategy.

3.La Salle's Innovation & AI Ecosystem. Gain exclusive access to Barcelona's premier tech hubs. Our students interact directly with:

• IASLab & IoTiCAT: Advanced AI, Digital Arts and Robotics laboratories.
• Technova Barcelona: One of Europe's leading innovation parks.
• AI Observatory: Staying ahead of ethical and technical trends.

4.Strategic Industry Immersion (Amazon, BSC, Nestlé). Beyond the classroom, you will visit and analyze AI implementations at top-tier organizations:

• Barcelona Supercomputing Center (BSC)
• DFactory
• Global Corporations: Amazon, Coca-Cola, and Nestlé.

5.High Employability & Corporate Networking. With a focus on the tech job market, the program connects you with thousands of annual opportunities. Our employment-oriented model ensures you are ready for roles like AI Product Manager or Chief AI Officer.

6.Faculty Leadership: Real-World Expertise. Learn from practitioners, not just academics. The program is led by Xavier Rodríguez, Director of Innovation in Payments at Banc Sabadell, bringing 25+ years of experience in digital transformation and international banking.