| Modality | On-site |
|---|---|
| Duration | 9 Months |
| Language | Spanish |
| Places available | 50 |
| Credits | 60-ECTS |
| Start Date | 25 October 2024 |
| Schedule | Fridays from 19h to 22h and Saturdays from 9h to 15h (every two Fridays from 16h to 22h) |
| Location | Barcelona |
BE A DIGITAL MARKETING LEADER
Digital marketing is an essential component in the global strategy of companies. The digital environment offers new and powerful channels of direct communication with potential and current customers that must be managed. This is why companies are today immersed in a process of adapting their products, services and communication strategies to the new digital customer.
Consequently, there has been a 61% increase in hiring related to digital marketing specialist positions during the last year, making digital marketing one of the sectors that will demand the most talent in the coming years.
WHY DO THE MASTER IN DIGITAL MARKETING MANAGEMENT?
The Master's Degree in Digital Marketing and Social Media Management is an official European degree, with which you will fully immerse yourself in the universe of SEM, SEO, Social Ads, Influencer Marketing, Branded Content and Analytics, among others, in a 100% practical way. so that you can assume the direction of the analytical, strategic and operational marketing of any organization.
You will learn to use analytical and Business Intelligence tools applied to digital marketing campaigns to define KPIs, measure results, optimize processes and differentiate the brand in the market.
Take your educational experience to the next level with our own "learning by challenge" methodology, developed from real cases and a Final Master Thesis based on a real company, which will allow you to acquire a transversal vision of the digital marketing plan: strategy, budget management and use of the necessary tools in day-to-day tactics.
WHAT ADDED VALUE DOES THE PROGRAM HAVE?
The Master is presented in two different modules, one related to the management of social networks and the other dedicated to developing a comprehensive digital marketing plan, taking into account organic and paid channels (paid, earned & own media), and the online analytics to measure the impact of the actions carried out.
You will plan and carry out online marketing campaigns in multi-channel environments - even in the metaverse! -and you will learn to measure the results of the activations. And all this with active professors, working in top-tier companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson and Etailers.
You can also take the program online as an Online Master of Science in Digital Marketing and Social Media Management.
The Master of Science in Marketing and Social Media Management has obtained n.24 in E-Business and Digital Marketing, Western Europe, Eduniversal Ranking 2022.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Did you know that your company can invest in your training?
Through FUNDAE (State Foundation for Employment Training) your company can benefit from a credit to encourage your professional development, thus improving productivity and competitive advantages.
From La Salle-URL we will provide you with all the information so that you can process and manage this bonus with your company.
