digital marketing, social media, la salle campus barcelona

Online Master of Science in Digital Marketing and Social Media Management

This programme is fully practical, and will help you become an expert specialist in the management of analytical, strategic and operational marketing, positioning you to lead the new digital society and economy.

Official name
Master of Science in Marketing and Social Media Management
Degree certificate issued by The Ministry of Education
Modality Online Guided Learning
Duration 9 Months
Language Spanish
Places available 50
Credits 60-ECTS
Start Date 09 October 2023
Schedule Synchronous sessions
Location Barcelona


Digital marketing is already an essential component in the global strategy of any company. The digital world offers us new and powerful channels of direct communication with our potential and current clients that we must know how to manage. For this reason, organizations are constantly in a process of adapting their products, services and communication strategies to get their messages across to this new digital customer.

As a consequence, during the last year there has been a 61% increase in hiring related to digital marketing specialist positions, making digital marketing one of the sectors that will demand the most talent in the coming years.



The Online Master's Degree in Digital Marketing Management and Social Media is an official European degree, with which you will become an expert in the universe of SEM, SEO, Social Ads, Influencer Marketing, Branded Content and Analytics, etc., so you can lead the analytical, strategic and operational marketing of any organization.

 Learn to use analytical tools and Business Intelligence, applying them to campaigns to define KPIs, measure results, optimize processes and differentiate the brand from the competition.

Enjoy a first-class educational experience with our own "learning by challenge" methodology, designed from real cases and a Final Master Thesis based on a real company, with which you will be able to acquire a transversal vision of the digital marketing plan: strategy, budget management and use of the necessary tools in day-to-day tactics.



The online MSC is offered in two different modules, the first delves into the management of social networks and the second is focused on developing a complete digital marketing plan, taking into account organic and paid media (paid, earned & own media), as well as digital analytics to measure the scope of the actions carried out.

You will create multi-channel online marketing campaigns - even in the metaverse! -and you will measure the results of the activations. And all this with active teachers, who are working in top-tier companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson and Etailers.

This program is planned in online methodology through the La Salle-URL Virtual Campus, so that you can combine your studies with your work hours and personal life.

You can also take the program in the face-to-face mode as a Master of Science in Digital Marketing and Social Media Management.

The Online Master of Science in Digital Marketing and Social Media Management has obtained n.24 in E-Business and Digital Marketing, Western Europe, Eduniversal Ranking 2022.


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