digital marketing, social media, la salle campus barcelona

Online Master of Science in Digital Marketing and Social Media Management

This programme is fully practical, and will help you become an expert specialist in the management of analytical, strategic and operational marketing, positioning you to lead the new digital society and economy.

Official name
Master of Science in Marketing and Social Media Management
Degree certificate issued by The Ministry of Education
Modality Online Guided Learning
Duration 9 Months
Language Spanish
Places available 50
Credits 60-ECTS
Start Date 07 October 2024
Schedule Synchronous sessions
Location Barcelona

Would you like to run a Digital Marketing Department? Do you want to work in a Marketing Agency as a Specialist in digital strategies and tools? If so, this program is for you. In addition, you can choose professional opportunities such as Product Manager, Social Media Manager, Email Marketing Specialist, Digital Marketing Consultant, User Experience (UX) Designer, Marketing Data Analyst, Digital Content Manager, or even create your own business or Start-Up.

The Online Master of Science in Digital Marketing and Social Media Management is also aimed at those professionals who already have experience in Digital Marketing and want to deepen their knowledge or update themselves, as well as for people who run a business or company and want to enhance their marketing channels. communication with your customers and improve your sales.

Get ready to live unique experiences that will open your mind to new horizons. Every Saturday you will have a masterclass taught by active Digital Marketing and Social Media managers from well-known companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, Etailers, Tous, Jevnet, TV3, Lladró, Wilson, and many more.

In these transformative sessions you will learn about successful experiences and take away the knowledge of professionals with extensive experience who can give you advice, learning and support for your professional future, in addition to networking, and opening you up to new job opportunities.

The program is divided into two totally practical blocks: in the first block, you will create a Digital Marketing Plan taking into account organic and paid channels (paid, earned & owned media) and digital analytics to measure the impact of your actions. In addition, you will use real tools such as SemRush, Keyword Planner, Google Analytics 4, Looker Studio, among many more, and you will learn to create Dashboards and Data Visualization.

In the second part, you will develop a Social Media Plan in which you will bring out your most creative side and learn the latest trends in social networks and how to reach your target audience to generate engagement.


Why choose La Salle-URL?

  1. 360º Program: the academic program covers a comprehensive vision of Digital Marketing, from the strategic part to the most tactical part, knowing the digital marketing tools that we have at our disposal, SEM (Google Ads, Social Ads, etc.) to the part of Branded Content, SEO, Influencer Marketing, Digital Analytics, ECommerce and UX, and to also take advantage of the use of Artificial Intelligence in the different digital marketing tasks.
  2. Creativity Out Of The Box: throughout the master's degree, teachers will inspire you to work on creative campaigns through real success stories.
  3. Goal orientation: you will learn the importance of defining objectives and landing them in SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) and of analyzing metrics to draw conclusions and optimize campaigns.
  4. Prestige Program: we have obtained 1st position in Spain and 21st worldwide in Business & Management and 1st position as the best Marketing program in Spain and among the 50 best worldwide in the QS Stars 2024 Ranking.
  5. Multichannel campaigns: You will learn to plan campaigns in different environments, adapting the content to each platform, from Twitch, X (Twitter), Instagram, Facebook, Pinterest, Youtube, Linkedin or TikTok, even in the Metaverse!
  6. Practical implementation: the final projects are prepared on a real company, you can choose your own company or a company in the sector that interests you most. Throughout the program, you will create your project simultaneously, applying the knowledge you acquire in class with weekly deliverables.
  7. New trends: You will learn and work with the latest marketing trends that are changing the way we work. Artificial Intelligence and the impact of technology on MarTech marks the present and future of marketing professionals.
  8. Official Title: At the end of the Master's degree you will be able to apply for the official title from the Salle Universidad Ramon Llull, a leading university in Business and Management.

 If you want to be a leader in Digital Marketing and Social Networks, don't think twice!



Did you know that your company can invest in your training?

Through FUNDAE (State Foundation for Employment Training) your company can benefit from a credit to encourage your professional development, thus improving productivity and competitive advantages.

From La Salle-URL we will provide you with all the information so that you can process and manage this bonus with your company.

Top 1
Business & Management in Spain, World University Rankings 2023
Top 5
Ranking Spain, Eduniversal 2022
Top 13
Marketing4eCommerce: Best Masters in Digital Marketing, 2022

The Master's in Digital Marketing opens up a new world for you to explore, share, and learn. Undoubtedly, the best part for me was the moments and experiences with the professors; they all get involved and are available to ensure the learning experience is comprehensive. Also, the relationships you build in the classroom with your peers. You spend many hours working inside and outside of La Salle, and that creates very nice relationships that you can maintain. It was a fun experience and it contributed a lot to me both personally and professionally.

Marta Guzmán, Former student and currently works at Institut Català d'Energia

Most in-demand digital professions in 2021

We spoke with Santi Sanchez, coordinator of the Masters in Digital Marketing and eCommerce at La Salle-URL, about the study plans, the added value of each program and its adaptation to new trends and challenges in the sector. 

Sonia Casado, alumni of the Master in Digital Marketing and current Director of Operations at Women in Mobile, explains her experience studying this program and how it has helped her advance her professional career to where she is today. 

Sonia Casado, alumni of the Master in Digital Marketing and current Director of Operations at Women in Mobile, explains her experience studying this program and how it has helped her advance her professional career to where she is today. 
Andrea Márquez decided to study at La Salle-URL, with a master's degree in Digital Marketing. She explains how the master's degree has helped her, both professionally and personally, and what aspects of the program stand out.

Lucía Sendón, explains her experience in the master's degree: why she decided to do this master's degree and the development of her professional career.

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