Degree in Digital Arts - Minor in Concept Art

Boost your inner artist with the most advanced technology

Design and usability II

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Description
This subject is the core of the Multimedia Engineering Degree (2nd year) and is optional for the rest of the Engineering degrees. The course is annual and has 5 ECTS credits. The communication channel between teachers and students of the subject is mainly the eStudy of the subject through the forums provided. RA.01 The minimum and necessary artistic and creative bases are applied for the good design of any software product. (GM) RA.02 Knowledge of Human Computer Interaction/Usability is available for the practice of UCD (User-Centered Design). (GM) RA.03 Usability problems can be identified, formulated and solved in multidisciplinary environments, both in teams and individually. (GM) RA.04 Maps and navigation patterns suitable for any interface are generated. (GM)
Type Subject
Optativa
Semester
Annual
Credits
5.00

Titular Professors

Ruth Contreras Espinosa
Professor
Previous Knowledge

Graphic design knowledge (color theory, typography, composition, etc.)
Knowledge of Illustrator and Photoshop

Objectives

General objectives of the course
Follow the stages of a professional web development.
Understand the requirements according to the needs of the client to create a project that is appropriate to the
objectives.
Present correctly in written and oral form the results obtained.

Specific Objectives
To deepen the concept of User Interface for digital applications.
Knowing techniques for the analysis of web platform design.
Apply these techniques to your own designs.
Acquire advanced knowledge in the use of evaluation and prototyping tools.
Learn the process of methodological development in user experience.
To know evaluation methodologies with users.
Understand the analysis of information architecture and the functionality of the application.

Contents

First semester
Briefing
User modeling
Benchmarking
Project analysis
Information architecture
Interaction design
Responsive design

Second semester
User experience evaluation
Visual interface design
Evaluation techniques
Test with users
Mockups/Wireframes
Style guides
Marketing strategies

Methodology

The course is based on applying a User-Centered Design (UCD) process to the design of a web page.
During the first semester we work on the first phase of discovery using techniques that allow us to evaluate the type of
content to be contemplated, and during the second semester we carry out the definition phase in which the project is
conceptualized. Each phase has an associated delivery from which both the report and the oral defence are evaluated.
The subject has a weekly operation with 2 teaching sessions:
During each session, initially an introduction to the basic concepts will be made and later the concepts explained in a
practical exercise will be applied.

Evaluation

FIRST SEMESTER'S GRADE (30%)
Follow-up of work in class (10%)
EC1 (30%)
EC2 (30%)
EC3 (30%)

SECOND SEMESTER'S GRADE (70%)
Follow-up of work in class (10%)
EC4 (10%)
EC5 (10%)
EC6 (10%)
Delivery of PRACTICE part 1 (20%)
Delivery of PRACTICE part 2 (40%)

Evaluation Criteria
Basic Bibliography

This is Service Design Thinking http://thisisservicedesignthinking.com/
KELLEY, D & KELLEY, T. Creative Confidence: Unleashing the Creative Potential Within Us All (William Collins
Publisher)
DE BONO, E. Seis sombreros para pensar (Paidos Editorial)
GARRETT, J.J. The elements of user experience (New Riders)
MORVILLE & ROSENFELD. Information architecture for the WWW (O'Reilly Media)
EMBERLEY, E. Ed. Emberley's Drawing Book: Make a World (LB Kids)
KRUG, S. Don’t make me think, Revisited (New Riders)
NORMAN, D. The design of everyday things (Basic Books)
LIDWELL, HOLDER et alt. Universal Principles of Design, Revised and Updated (Rockport Publishers)
PANNAFINO, J. Interdisciplinary Interaction Design (Assidous Publishing)

Additional Material