degree in animation and vfx la salle campus barcelona

Bachelor in Animation and VFX

Become a professional in 3D computer generated imagery, including special effects and 3D artwork. The Degree in Animation at La Salle Campus Barcelona is the first official undergraduate degree program in Catalonia.

Graphic design

Back to Syllabus

Description: 
The course offers an overview of graphic design working from different points of view. Students will learn about the evolution of typography and typographic composition from the practice of calligraphy to how to compose a text digitally. How to apply different tools to be able to express themselves graphically and how to communicate through materials. Understanding the different aspects of design today, from a more social, sustainable and even speculative point of view.
Type Subject
Optativa que no es cursa
Semester
Second
Credits
5.00

Titular Professors

Silvia Escursell Martínez
Previous Knowledge: 
Objectives: 
The student has the necessary and basic knowledge about Graphic Design. The student applies creativity and artistic fundamentals in the design of interfaces and visual communication elements. The student can identify, formulate and solve Usability problems in multidisciplinary environments, both as a team and individually.
Contents: 
Topic 1. Introduction to design. Calligraphic practice. Typography and typographic composition. Topic 2. Graphic expression techniques. Briefing for a designer. Communicating through materials. Topic 3. Speculative design. Topic 4. Social design. Sustainable design.
Methodology: 
The subject will be developed through active and participatory teaching methodologies that help the student to assimilate the knowledge, competences and learning objectives of the subject. The cooperative work as well as the autonomous work will be promoted, strengthening the interrelation between student and teacher; as well as the interdisciplinarity that will give the opportunity to expand concepts between diverse matters.
Evaluation: 
Evaluation Criteria: 
Basic Bibliography: 
Aicher, Otl. El mundo como proyecto. Barcelona: GG, 2005 Dunne, Anthony & Raby, Fiona. Speculative Everything: design, fiction, and social dreaming. Massachusetts: MIT. 2013 Hochuli, Jost. El detalle en la tipografía. Valencia: Campgràfic Editors, 1987 Jardí, Enric. Pensar con imágenes. Barcelona: GG, 2012 Manzini, Ezio. Cuando todos diseñan. Una introducción al diseño para la innovación social. Madrid: Experimenta Theoria, 2015 Mediavilla, Claude. Caligrafía. València: Campgràfic, 2005 Müller-Brockmann, J. Sistemas de retículas. Barcelona: Gustavo Gili, 1982
Additional Material: