Degree in Animation and VFX

Become a professional in 3D computer generated imagery, including special effects and 3D artwork. The Degree in Animation at La Salle Campus Barcelona is the first official undergraduate degree program in Catalonia.

Graphic design

Back to Syllabus

Description
The course offers an overview of graphic design working from different points of view. Students will learn about the evolution of typography and typographic composition from the practice of calligraphy to how to compose a text digitally. How to apply different tools to be able to express themselves graphically and how to communicate through materials. Understanding the different aspects of design today, from a more social, sustainable and even speculative point of view.
Type Subject
Optativa
Semester
Second
Credits
5.00

Titular Professors

Silvia Escursell Martínez
Previous Knowledge
Objectives

The student has the necessary and basic knowledge about Graphic Design.
The student applies creativity and artistic fundamentals in the design of interfaces and visual communication elements.
The student can identify, formulate and solve Usability problems in multidisciplinary environments, both as a team and individually.

Contents

Topic 1. Introduction to design. Calligraphic practice. Typography and typographic composition.
Topic 2. Graphic expression techniques. Briefing for a designer. Communicating through materials.
Topic 3. Speculative design.
Topic 4. Social design. Sustainable design.

Methodology

The subject will be developed through active and participatory teaching methodologies that help the student to assimilate the knowledge, competences and learning objectives of the subject. The cooperative work as well as the autonomous work will be promoted, strengthening the interrelation between student and teacher; as well as the interdisciplinarity that will give the opportunity to expand concepts between diverse matters.

Evaluation
Evaluation Criteria
Basic Bibliography

Aicher, Otl. El mundo como proyecto. Barcelona: GG, 2005

Dunne, Anthony & Raby, Fiona. Speculative Everything: design, fiction, and social dreaming. Massachusetts: MIT. 2013

Hochuli, Jost. El detalle en la tipografía. Valencia: Campgràfic Editors, 1987

Jardí, Enric. Pensar con imágenes. Barcelona: GG, 2012

Manzini, Ezio. Cuando todos diseñan. Una introducción al diseño para la innovación social. Madrid: Experimenta Theoria, 2015

Mediavilla, Claude. Caligrafía. València: Campgràfic, 2005

Müller-Brockmann, J. Sistemas de retículas. Barcelona: Gustavo Gili, 1982

Additional Material