This course aims to develop skills and knowledge in the field of artistic creation and management. This subject explores the theory and practice of art direction in different artistic contexts. Students will learn how to create and direct the visual aesthetics of a project, from the design of settings and characters to the choice of colours, lighting and materials. More technical aspects are also covered, such as managing budgets, selecting suppliers, planning production schedules, team management and communicating effectively with other professionals in the industry. Students will have the opportunity to apply theoretical knowledge to real projects through the development of a project from an art direction point of view.