Titular Professors
Professors
Have studied History of Art
Learning Outcomes of this subject are:
RA28 Students will be able to identify styles and aesthetic periods of contemporary visual culture as references for their projects.
RA30 The student will be able to communicate orally and in writing with the appropriate vocabulary artistic ideas and concepts in his/her own language and English.
RA31 The student will be able to interpret main ideas of complex texts in his/her own language and English.
Unit 1: Introduction to Contemporary Visual Culture. Basic concepts and definition. How to see the world through interdisciplinarity and social construction.
Unit 2: Theory of signification: Iconography and sign. Perceiving through the gaze. The spectator and the image (subject-object).
Unit 3: Visual culture in the digital era: transition from the analogical image to the digital image.
Unit 4: Visual construction and representation. Appropriation and (a)culture(cation) of the image.
Unit 5: The aesthetization of the contemporary world.
Unit 6: Identity and representation in contemporary visual culture.
The course will work through various teaching methodologies. At the beginning of each topic there will be a more masterful part where the teacher will introduce certain basic concepts of the topic. From here, the student will have a series of audiovisual material and didactic activities based on the active methodologies listed below, with which he will gain knowledge and the specific vocabulary of the discipline.
MD 1: Master Class with the support of audiovisual material.
MD 2: Seminar.
MD 3: Flipped classroom.
MD 4: Project-based learning.
MD 5: Peer Instruction
Ordinary evaluation:
Written test at the end of the semester: 20% (highly significant). Written test of reflection based on the seminars and lectures carried out throughout the semester.
Individual grade for each student.
Seminars: 30% (highly significant)
There will be 6 seminars throughout the semester, corresponding to each of the topics. Through a text, concepts of the discipline will be worked on in seminars given in the classroom. The students have to participate in them in an active way, demonstrating the comprehension of the text, as well as the application of the concepts and the theory to the knowledge that they are working in the classroom on Contemporary Visual Culture.
- oral test of seminar 1: Contemporary visual culture through interdisciplinarity and social construction: 5%.
- oral test of seminar 2 Theory of signification. Perceiving through the gaze: 5%.
- oral test of seminar 3: Visual culture in the digital era: 5%.
- oral test of seminar 4: Contemporary codes and signs: 5%.
- oral test of seminar 5: Visual construction and representation: 5%.
- oral test of seminar 6: The aestheticization of the contemporary world: 5%.
Minimum grade of each of the seminars to make the average >4/10.
Individual grade for each student.
Workshops and podcast: 50% (highly significant)
Evaluation of the workshops developed in the classroom throughout the semester (30%). The workshops are didactic exercises that are carried out in the classroom so that the students can put into practice the concepts and theories worked on in the seminars.
Workshops 15%: texts worked on in class (illustrated maps, presentations)
Podcast 35%: a 15-minute video podcast commenting on and reflecting upon texts and artists provided by the lecturers. The podcast must be supported by visual material. The tone of the text should be informative yet entertaining ? a conversation between two experts aiming to disseminate knowledge.
Extraordinary evaluation:
The student who does not pass the ordinary evaluation has the option to pass the subject in the extraordinary evaluation.
Evaluation criteria for all the evaluations:
In the case that the exams, exercises or papers to be handed in by the students do not present a correct written, grammatical and spelling expression, the maximum grade will be a 3.
If the conditions for passing the exam are not met, the maximum grade will be a 4.
The student will have the right to review the grade of the exam on the day proposed by the teacher. In this review the student's grade can be raised or lowered.
In some of the workshops, students can work with AI tools. Each evaluation test will be given a rubric specifying the restrictions of using AI tools for the development of the activity.
Baudrillard, J. (1993). Cultura y simulacro. Editorial Kairós.
Brea, J. L. (2018). Las tres eras de la imagen, Akal, Madrid.
Butler, J. (1993). Bodies that Matter: on the Discursive Limits of Sex, Routlege Ed.
Martín Prada, J. (2018). El ver y las imágenes en el tiempo de internet, Akal, Madrid, 2018.
Mitchell, W.J.T. (2009). Teoría de la imagen, Akal, Madrid, 2009.
Mirzoeff, N., (2016). Cómo ver el mundo. Una nueva introducción a la cultura visual, Paidós, Barcelona, 2016.
More specific bibliography will be provided at each session.