This course focuses on developing integrated marketing and sales strategies that combine online and offline efforts to maximize customer engagement and return on investment. Students will learn how to design multi-channel campaigns, use advanced tools to enhance sales processes, and manage customer interactions across diverse platforms. The program covers the role of different marketing channels, integration of digital and traditional marketing, data-driven sales strategies, and techniques for measuring campaign effectiveness. Additionally, students will explore technologies for digital sales and customer relationship management in the digital age. By the end of the course, students will be able to coordinate complex multi-channel strategies and tailor messages to diverse audiences effectively.