This course examines the planning and development of sports facilities as a key component of the global sports industry. Students will learn how to manage venues within the theoretical framework of service sector management, focusing on safety and risk management, sustainability, and technological innovation. The program covers the design of smart stadiums, strategies for creating sustainable venues, and the customer journey in sports environments. By the end of the course, students will be able to apply best practices to ensure operational efficiency, enhance fan experiences, and address the challenges of managing international sports facilities.