This course focuses on the planning, organization, and execution of major sports events, emphasizing event management as a continuous learning process. Students will develop skills in strategic planning, communication, and resource coordination to successfully manage large-scale events. The program covers the main components of sports events, the event management process, marketing and financial considerations, stakeholder engagement, and practical execution strategies. By the end of the course, students will be able to apply these competencies to design and deliver impactful sports events in international contexts.