Bachelor in Business Intelligence and Data Analytics

Bachelor in Business Intelligence and Data Analytics

Become an expert in data analysis and business decision making in a technological ecosystem and with great networking opportunities

Data visualization

Description: 

Data has become one of the most important assets, if not the most important, that all organizations have today. All companies, without exception, leverage data to make decisions — from everyday (operational) ones to long-term (strategic) ones.

Being able to analyze datasets and extract meaningful insights has become a critical and highly demanded skill in most companies. Data can come in many different sizes, structures, formats, or types.

Type Subject
Tercer - Obligatoria
Semester
Second
Course
2
Credits
3.00
Previous Knowledge: 

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Objectives: 

In this course, we will focus on providing tools to visualize common datasets and facilitate their analysis by business users through tools such as applications or dashboards.

Contents: 

First half of the semester: Power BI Desktop: load and prepare data, data modeling fundamentals, data visualization 

Second half of the semester: collaborate and sharing with Power BI Service: report and data model components

Project: VanArsdel business case (Microsoft dataset) 

Week

Session

Unit

Subject

Continuous Evaluation

1

Loading data

Power Query basics

 

2

Loading data

Power Query intermediate

 

3

Data modeling

Introduction to dimensional data modeling

 

4

Data modeling

Relationships, DAX

Homework1

5

Visualizing data

Concepts, Power BI visuals, report settings

 

6

Visualizing data

DAX, Time Intelligence, interactions set up

 

7

Summary MidTerm

 

 

Midterm

Midterm evaluation

 

 

8

Mobile reports

 

 

9

Publishing and sharing reports

Power BI Service online components

Homework2

Campus/ holiday

 

 

 

10

VanArsdel dataset project

 

 

11

VanArsdel dataset project

 

 

12

VanArsdel dataset project

 

 

13

Summary Final

 

 

Final

Final evaluation

 

 

Methodology: 

The following table relates the learning outcomes to the content taught to achieve them:

 

RA

Syllabus

R1

Data Visualization: preliminary steps and objectives

R2

Types of Information and charts selection

R3

Dashboard design

R4

Tools for data visualization

R5

Advanced charts technique

Evaluation: 

The course is mostly practical (75%).

Students will learn to connect different data sources to Microsoft Power BI using the Power Query editor.
as well as will replicate techniques demonstrated by the teaching staff.

Theoretical content (25%) will also be covered intermittently to provide meaning to what is built, such as the DAX language and the fundamentals of data modeling.

 

R1, R2, R3, R4 

Continuous Evaluation

25% 

R2, R3 

Mid-Term Exam 

15% 

R2, R3, R4

Final Exam 

30% 

R4, R5

Group Project 

30% 

Evaluation Criteria: 

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Basic Bibliography: 

·       Knaflic, C.N. (2015). Storytelling with Data: A Data Visualization Guide for Business Professionals. Hoboken, New Jersey: Wiley.

·       Cairo, A. (2016). The truthful art: data, charts, and maps for communication. New Riders.

·       ‌Hopkins, W. (2022). Power BI for the Excel Analyst. Holy Macro! Books.

·       Russo, M. and Ferrari, A. (2020). The definitive guide to DAX: business intelligence with Microsoft Power BI, SQL server analysis services, and Excel. Microsoft Corporation By Pearson Education.

·       Kimball, R. and Caserta, J. (2009). The data warehouse ETL toolkit practical techniques for extracting, cleaning, conforming, and delivering data. Indianapolis, Ind. Wiley.

Additional Material: 

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