Bachelor in Business Intelligence and Data Analytics

Bachelor in Business Intelligence and Data Analytics

Become an expert in data analysis and business decision making in a technological ecosystem and with great networking opportunities

Management information systems

Description: 

This course focuses on the analysis of the business applications of information systems and provides an introduction to key technologies in both a customer and a business context, such as the internet, networking, telecommunication, cloud computing or Artificial Intelligence. Students will be able to learn on the processes and techniques of managing the information, knowledge and IT functions, and the importance of managing customer and client needs (internal and external) when designing information architectures.

Type Subject
Obligatoria no de Primer
Semester
Second
Course
3
Credits
4.00

Titular Professors

Previous Knowledge: 

None

Objectives: 

This course seeks to help you in:

  • Be familiar with the latest business technology concepts.
  • Be able to understand the role that technology can play in management settings.
  • Be aware of the opportunities and limitations of Information Systems and decision-making.
  • Be able to identify the ethical issues that may arise from the use of IS.

Contents: 

Session 1 Course introduction Fundamentals in Technology Management

Session 2 IS introduction, basic concepts in IS

Session 3 Hardware & Software

Session 4 Databases, File Storage Systems

Session 5 Telecommunications

Session 6 Internet, Cloud Computing

Session 7 IoT

Session 8 Big Data, AI, Business Intelligence

Session 9 CRM

Session 10 SCM

Session 11 ERP Enterprise Information Systems

Session 12 Knowledge Based & Expert Systems

Session 13 Cybersecurity & Ethics. Emerging Technologies New Trends, Threats & opportunities

Methodology: 

A. This course is structured with a first block of introductory sessions to then move to a flipped classroom/peer instruction structure. During the second week, groups will be formed and each group will have to prepare a session on a topic, covering the different contents that will be discussed in the following weeks. Those specific sessions will be based on the presentation and discussion of a topic by a team of 2 students. Students are expected to use the reference book (Laudon & Laudon) to prepare for the presentations and discussion. Other sessions will be focused on discussions based on readings, lectures and videos, related to the contents of the course. B. Besides the midterm and final exam, additional tests or short exams (which will not be announced in advance and will be completed in-class during 10 minutes) will be used to assess the student's learning progress and will be part of the final grade evaluation. This requires students to maintain a diligent follow-up of the topics being covered, as well as regular check on the required reference material for the course. C. Attend class AND participate. This course is only effective if everyone participates actively. Simply attending classes does NOT count as participation. D. Regarding class attendance: you are expected to attend each class, be on time and stay for the duration of the class. You are responsible for all course material missed due to absence. The instructors will not provide class notes for classes missed. You are allowed 3 justified absences. If you reach 4 or more absences, you get 0 points for participation. E. Demonstrate academic integrity in all of your work. If you are caught cheating in any form on exams, be prepared to receive a failing final grade for the course. Plagiarism is not acceptable, and it also includes poorly-referenced work. Make sure you understand how to properly use references. F. Follow the mobile phones & laptops policy. Mobile phones are off limits during class: no calls-no text messaging, unless we are using them for an activity. The use of laptops is only allowed under the professor's permission and with the only purpose of taking notes or consulting the textbook. If they are used for other purposes, then its use will be banned, and that session will count as an absence for the person infringing the rules. G. Revision date: after each evaluation (midterm/final exams) and once grades have been posted, there will be a time slot for the revision of the exam. There will be no revision of exams outside that time slot.

Evaluation: 

Evaluation type  

Weight

Content  

Activity type

Use of AI

Midterm Exam  

30%

First part of subjects  

Highly important  

Level 1

Final Exam  

35%

Second part of subjects 

Highly important  

Level 1

In-Class Quizzes  

15%

All subjects   

Moderately important  

Level 1

Team Presentation 

10%

All subjects   

Moderately important 

Level 4

Attendance & participation  

10%

All subjects  

Weekly assignments  

Moderately important  

--

Evaluation Criteria: 

CriteriaAccomplished 90-100%Proficient 80-89%Partially Proficient 60-79%Marginal Fail 50-59%Fail < 50%
Knowledge 20%Excellent understanding of the topic area with significant links made relevant to the proposed plan. Extensive research and analysis for the proposed solution.

Demonstrates reasonable evidence of knowledge and understanding of key concepts discussed in the module.

Good analysis for the proposed solution.

Fair evidence of topic knowledge from the module, although some significant gaps for the analysis.

Limited evidence of research and reading.

Very limited evidence of understanding of applications of the topic elements in the context of the proposed plan.

No evidence of understanding of applications of the topic elements in the context of the proposed plan.

No evidence of research and reading.

Clarity. Appropriate introduction, body, and conclusions; logical ordering of ideas. 20%Ideas are presented in logical order with effective transitions between major ideas; presentation is clear and concise.Most ideas are in logical order with adequate transitions between most Major ideas; presentation is generally clear and understandable.Some ideas not presented in proper order; transitions are needed between some ideas; some parts of presentation may be wordy or unclear.Ideas are not presented in proper order; transition are lacking between major ideas. Several parts of presentation are wordy or unclear.

No evidence of proper ideas.

Most parts of presentation are unclear and under developed.

Completeness. Level of detail, depth, appropriate length, adequate background of information 15%Presentation provides good depth and detail; ideas well developed; facts have adequate background; deep understanding of the topic and proposed solution.Presentation provides adequate depth; few needed details are omitted; major ideas adequately developed; fair understanding of the topic and proposed solution.Additional depth needed in places; important information omitted or not fully developed; gaps shown in proposed solution.Presentation does not provide adequate depth; key details are omitted or undeveloped; poor evidence of topic understanding.Presentation does not provide adequate depth, or details are omitted or undeveloped. No evidence of topic understanding.
Visuals 10%

Professionally designed.

Attractive, relevant and add to understanding. Support the development of the presentation

Professionally designed but there are too many (some irrelevant) or are missing.

Support the development of the presentation

Visuals are well designed.

Generally support the argument, but some are irrelevant or unclear

Visuals are mundane and not always relevant to the presentation development. Fewer than 5 spelling mistakes

Visuals are poorly designed, containing only words and are used as notes. More than 5 spelling mistakes. 

Relevance is not clear

Content 20%

The content is clear, well developed and interesting.

Conclusions are clearly justified.

Appropriate language style and shows thorough, in-depth

understanding of the subject area

Competent development of content showing in-depth knowledge of subject area.

The content is clear showing knowledge of the area.

Improvements would help to justify conclusions

The content is generally clear but there are gaps in the development or information which is not relevant is given too much importanceThe content is a simple repetition of written work with no amendments to language or style. The development is confusing and does not justify conclusions
Questions and answers 15%The student showed in-depth knowledge, was well-prepared for the questions and expanded answers in-depth showing ownership of the subject area.The student was well prepared to answer questions and showed in-depth knowledge of the subject area. Expanded on answersThe student was able to answer the questions, but did not expand on question areasThe student attempted to answer the questions but not always appropriatelyThe student was unprepared and unable to answer pertinent questions

Basic Bibliography: 

Laudon, Kenneth C., Laudon, Jane P. (2022). Management Information Systems: Managing the Digital Firm, 18th ed. (15). United Kingdom: Pearson Education Ltd.

Additional Material: 

None