Bachelor in Business Intelligence and Data Analytics

Bachelor in Business Intelligence and Data Analytics

Become an expert in data analysis and business decision making in a technological ecosystem and with great networking opportunities

Methods of decision analysis

Description: 

A course on quantitative methods is offered in a wide variety of disciplines, from the social sciences to business to the natural sciences. The same statistical methods are applied across disciplines. Therefore, it should not be surprising that the tools you will learn to use in this course will benefit you in your future courses and careers regardless of whether your career interest is Finance, Accounting, Strategy, Management or Marketing. In this course, you will learn many interesting methods for making healthy decisions as managers of the future. The first part of this course focuses on the principles or rational decision-making supported by the theory of probability. The second part extends these technics to computer assisted decision-making in particular the method of Machine Learning (ML) by the use of Neural Networks (NN). By doing so, the student is provided with one of the main tools of the former paradigm of decision-making over big data. Basic programming skills will be required as the second part of the course aims to apply ML techniques in Python environment.

Type Subject
Obligatoria no de Primer
Semester
Second
Course
2
Credits
4.00

Titular Professors

Previous Knowledge: 

Basic knowledge about statistics and probability. Basic knowledge about calculus.

Objectives: 

Learning Outcomes of this subject are: LO.01 - Know terminology, notation and methods from quantitative research, concretely those related to inference. LO.02 - Able to analyse and summarize information from lectures and materials provided by the teacher. LO.03 - Understand and be able to implement ML algorithms in Python.

Contents: 

These are the topics that will be covered during the course:

First part

1. Probability Review

2. Conditional probability and Bayes' Theorem

3. Decision Trees

4. Multicriteria Decision

Second part

5. Multivariable Function analysis

6. Perceptrons

7. Neural Networks

Subject

Contents

1. Probability theory

Decision trees, Probability refresher

2. Cond. probability and Bayes Theorem.

Cross tables, Bayes Theorem, Likelihood, Confusion matrix, False Positives, Probability trees

3. Decision trees, Games

Expected utility. Games in Normal form, Games in extensive form, Imperfect information, Perfect information

4. Multi-criterion Decision Making

Decisions without probability, SMART. Sensitivity analysis

5. Computer assisted decisions

Machine Learning Overview. Application to Bayesean networks

6. Multivariariate analysis

Multivariate optimisation. Gradient decent

7. Perceptron

The perceptron, learning, and the AI winter

8. Neural networks and learning

Deep neural networks. Fitting. Bootstrapping,  Levaraging large pretrained models through APIs

9. Application of neural network

More on fitting neural network.

Methodology: 

Weekly teaching will consist of one lecturing session to explain basic concepts and group problem-solving in class to apply knowledge to practical situations. Programming sessions are for problem-solving and final project purposes.

Subject

Methods

1. Probability theory

Lecture, Problem solving, Group work, Computer lab

2. Cond. probability and Bayes Theorem.

Lecture, Problem solving, Group work, Computer lab

3. Decision trees, Games

Lecture, Problem solving, Group work, Computer lab

4. Multi-criterion Decision Making

Lecture, Problem solving, Group work

5. Computer assisted decisions

Lecture, Problem solving, Group work, Computer lab

6. Multivariariate analysis

Lecture, Problem solving, Computer lab

7. Perceptron

Lecture

8. Neural networks and learning

Lecture, Problem solving, Group work, Computer lab

9. Application of neural network

Lecture, Problem solving, Group work, Computer lab

Evaluation: 

Part

Weight

What

Note

Importance

AI Policy

Participation

10%

Attendance, attitude, punctuality, class assignments

-

Moderate

Level 1

Individual work

20%

Homework 1-3

> on average 4/10 to pass

Moderate

Level 3

Case study

20%

Final project, individual or in groups

> 4/10 to pass

High

Level 4.5

Midterm

25%

Written test.

> 4/10 to pass

High

Level 1

Final

25%

Oral exam.

> 4/10 to pass

High

Level 1

100%

Retake policy: There is no retake exam on this course

Evaluation Criteria: 

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Basic Bibliography: 

The recommended textbooks are:

1) "Decision Analysis for Management Judgment". Paul Goodwin and George Wright. Wiley 2009.

Luckily, the most important references for machine learning are available online.

2) "Neural networks and deep learning". Michael Nielsen, available

3) "Practical Deep Learning for Coders - Practical Deep Learning (fast.ai)", J. Howard, S. Gugger.

For a more formal exposition of the topic and perspectives on advanced ML techniques:

4) "Deep Learning" I. Goodfellow, Y. Bengio, A Courville https://www.deeplearningbook.org/

Additional Material: 

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