Marketing is arguably the primary business function; it is at the heart of all organizational activity at strategical and operational levels, and is necessary in the achievement of organizational goals. As a result, an understanding of the concepts and role of marketing management is fundamental to any business program. Based on the principle of "learning by doing", Marketing Simulations will maximize this idea. The course will provide students a business simulation scenario to experiment on decision making, business and marketing strategy, and long term perspective. All of this, on real competition. To do so you need to consolidate solid theoretical foundations, if not, you will lose the course doing "trial and error". Students will battle in a competitive environment using advanced concepts of strategic and operational marketing. They will get experience in analyzing consequences and effects of decision making process. Last, a very important element in this course, we will learn in a fun and fair play ambience. Remember that you can learn a lot from defeat. "The defeat has something positive, it is never definitive. On the other hand, victory has something negative, it is never ever definitive" José Saramago. "The defeat has a dignity that victory does not know" Jorge Luis Borges.