This course provides a comprehensive analysis of the complexities of the sports industry and its economic, social, and cultural impact. Students will compare governance systems, business models, strategies, and management practices in the sports industries of the United States and Europe. The program covers the history of sport and its media-cultural context, governance and ownership structures, financial management of sports clubs, and sponsorship, media, and event management. By the end of the course, students will be able to critically evaluate the global sports business landscape and apply strategic approaches to manage sports organizations effectively.