This course explores the principles and strategies of marketing and managing digital services in today?s connected world. Students will learn how to design service experiences, engage customers effectively, and leverage digital tools to optimize service delivery. The program covers the 7Ps and the Service Marketing Triangle adapted to the digital era, service design and customer engagement, management of service environments, and operational challenges in digital contexts. By the end of the course, students will be able to develop innovative, customer-centric strategies that enhance satisfaction and drive success in digital service industries.