The course does not need any previous knowledge.
The main objective of the subject is to provide the student with the knowledge to understand the audiovisual language and thus to create an audiovisual product.
To carry out this objective, the subject focuses on:
Understand the theoretical and methodological foundations of cinematographic and audiovisual language.
Understand the mechanisms of audiovisual communication within the framework of the contemporary culture of the omnipresent image.
Know the fields of application of audiovisual language in the different sectors: cinema, television, advertising, journalism, video games, web, social networks, and all digital media.
Learn the professional and technical terminology shared between the different areas of audiovisual communication, and learn to use it.
Know and apply elements, methods, procedures and resources to develop and create an audiovisual product.
Acquire basic knowledge and skills to develop the ability to pertinently analyze any audiovisual text (film, videogame, commercial, news, video clip, TV series, documentary, etc.)
Understand the aesthetics of the image.
Know and understand techniques and processes of production and dissemination of audiovisual and the main trades related to the industry.
Introduction
Shots
Scene
Sequence.
Sequence shot
Take
Resource shots
Discard
Composition, basic concepts
Identify center of interest
Full frame
Play with direction
Repeated Items
The negative space
Working on three dimensions: Front and Background
The Visual Weight
What can visual weight vary?
The size
The position
The distribution
The texture
The shape
The color
The contrast
How can the visual weight be managed to get attractive images?
The rules of the thirds
What exactly is it?
If I have several centers of interest, what do I do?
The Horizon rule:
Where do I put the horizon?
Horizon rule does not only work for horizons
The Law of look
What is the law/rule of the Look?
How and when to break this rule?
Classification of the basic units of audiovisual expression.
Types of shots
Angled shot types
Framed shot types
View-based shot type
Other shots
Creative Sound Aspects
Soundtrack components
Sound Type
The sound shot
Music Function
Sequence or scene Building
Shots success
The highlights
The intermediate points
The Kulechov E?ect
The split
Face-to-face classes with frontal presentation of the contents.
Reading texts in class and out of class.
Analysis of audiovisual products in class and out of class.
Individual and team continuous assessment exercises.
Work for projects with the involvement of the student making decisions and solving problems. Attendance, participation and attitude in classes.
This subject is based on a continuous evaluation of two semesters. The final grade is the result of the average between the two semesters. In order for this to be done, both parties must be above 4.5.
The grade of each semester is the result of the weighted average of the exercises carried out in this period. Within the learning activities there is a questionnaire (A.A.09) and a practical test (A.A.14). Although they have the weight that is reflected in the following table when making the average, if the grade of any of these is less than 5, the semester will be suspended.
The NON-delivery of an exercise will be counted as a 0 and will average with the rest of the exercises.
Lack of attendance:
Many of the exercises will be done in full during school hours (continuous evaluation). The lack of attendance at the time a practice is carried out means the failure of it with a 0.
Extraordinary call:
To recover the subject, all the suspended exercises must be delivered. The mark that will be obtained from these will not exceed 5. These exercises will be recovered individually, either individually or in groups.
No tool can be used to carry out the proposed activities. To do so is a violation of academic honesty policies.
Be able to plan, design, create and record audiovisual content.
Know the language and audiovisual narrative as well as the ability to translate them into practice.
Ability to analyze any audiovisual, to obtain information and understand its impact in relation to the media.
Bazin, A. (1999). Què és el cinema? Madrid: Edicions Rialp. Casetti, F. (1991). Com analitzar un film. Barcelona:Paidós.
Felipe, F. D. (2006). Guió Audiovisual. Barcelona: UOC.
Field, S. (2015). El libro del guion. Fundamentos de la escritura de guiones. Titivilus.
García, F. (2006). Narrativa audiovisual: televisiva, fílmica, radiofònica, hipermèdia i publicitària. Madrid: Laberint. Katz, S. (2000). Plano a plano. Plot Ediciones.
Mackendrick, A. (2013). On Film-making. Manual d'escriptura i realització cinematogràfica. Madrid: Edicions Jaguar.
Seger L. (1987). Cómo convertir un buen guión en un guión excelente. Madrid: Ediciones Rialb.