This course examines the complexity of implementing technology-driven solutions in the sports industry, focusing on data analytics, wearable technologies, and immersive fan engagement tools. Students will explore how innovations such as AI, blockchain, and NFTs are transforming sports management and performance enhancement. The program covers the role of data analytics in decision-making, strategies for integrating smart technologies, and future trends shaping the sports ecosystem. By the end of the course, students will be able to design and manage technology-based initiatives that improve operational efficiency, athlete performance, and fan experiences.