Degree in Business Intelligence and Data Analytics

Lead the transformation of companies through the use and analysis of data.

Principles of business management

This course provides fundamental foundation and insight into the concepts and principles of business management. The course explores various components such planning, organizing, coordinating, directing, and controlling of business management functions within the impacts of internal and external environments.
Type Subject
Primer - Obligatoria
Previous Knowledge

The course should enable you:
1. To gain a foundation of business management across industries and settings
2. To appreciate the relationship between the different areas of a business
3. To understand the structures and functions of each of the areas of a business
4. To evaluate business strategy from a critical standpoint
5. To encourage the spirit of entrepreneurship
6. To understand the effective use a Business Plan through creating a Business Model Canvas for a business


The course is structured in 6 main sections:
1. Management and Leadership
2. Strategic Planning and Decision Making
3. Entrepreneurship
4. Organisational Structure and Change
5. Operational environment
6. Social Environment and Corporate Responsibility

By the end of this course, students should be able to have achieved the objectives set up for this course and have developed the competencies listed below:
1. Basic theoretical knowledge of the subject.
2. Critical thinking
3. Problem-solving skills
4. Decision making in business and management
5. Development of written and oral communication skills.
6. Teamwork.
7. Ability to search and analyze business and management information
8. Applying the concepted learned to a realistic Business Plan/Business Model Canvas

Students should have the basic capacity to understand the functioning of a business organisation and to utilise this to create a realistic Business Plan/Business Model Canvas


The methodology utilised will be a combination of theory and practise.
The theoretical component will focus on the understanding and development of the tools needed to understand the functioning of a business and to develop a realistic Business Plan/Business Model Canvas for an existing business or a potential business. Class sessions will be theoretically focused and developed through class room delivery methods with an emphasis on student interaction and application.
The practical component is developed by student active participation and collaboration during class sessions, class activities, presentations and simulations and is a major requisite for success not only this course but success in the world of business. Work will be assigned on a weekly basis for completion for class activities or the learning portfolio. Such activities will include case studies, on line forums, integrated research activities and group projects.


The Course grade will be based on the following point breakdown:
20% Mid Term (written - individual, oral in teams assigned by teachers)
40% Business Model Canvas (Written and oral presentation)
25% Final Exam (Individual in-class assessment, short-answer format). Students must pass the Final Exam (grade of 5 or greater) to pass the course.
10% Participation (Punctuality, quality interaction, involvement and completion of assignments)
5% Innovation & Inspiration (Outside visits, activities, speakers, etc.)

Evaluation Criteria
Basic Bibliography

Principles of Management. (2015). Minneapolis, MN: Open Textbook Library. doi:

An electronic version of the book can be accessed via this link:

Additional readings and focus are available for each of the major concepts and will be given as we go through the course.
Students are advised to read business news from credible sources such as those below (free to access and subscribe):
Harvard Business School Working Knowledge:
Pew Research Center:
World Economic Forum:
Deloitte Insights:

Additional Material