Degree in Animation and VFX

Become a professional in 3D computer generated imagery, including special effects and 3D artwork. The Degree in Animation at La Salle Campus Barcelona is the first official undergraduate degree program in Catalonia.

Entrepreneurship and businesses startup

Back to Syllabus

Description
The course introduces the students to the elemental concepts of business strategy, creation and financing, with a special focus on the particularities of audiovisual production companies and the factors that affect them both fiscally, legally and from the social responsibility point of view.
Type Subject
Tercer - Obligatoria
Semester
Second
Course
4
Credits
3.00

Titular Professors

Iván Agenjo Castaño
Professor
Previous Knowledge
Objectives

• Know the trends on innovation, entrepreneurship and collaborative economy.
• Know the business environment and main stakeholders in audiovisual sector in Catalonia/Spain.
• Understand how to make a business plan.
• Distinguish the different types of legal entities and corporations, as well as freelance system.
• Learn the administrative steps to incorporate a business, as well as the public resources available.
• Understand the legal, fiscal and labour-related obligations derived from the audiovisual production, according to the current Spanish and European legislation.

Contents

1. Innovation and entrepreneurship.
a. Definition of entrepreneur, typology, business ideas.
b. Business units in a an economic system, stakeholders.
c. Sources of financing, collaborative economy, crowdfunding.
d. Environment of the animation sector in Spain and Catalonia.
2. Business plan.
a. Concept, structure and content of a business plan.
b. Market research and marketing plan.
c. Difference between natural and legal persons, societies and corporations.
d. Requisites and paperwork, aids and subventions for business creation.
e. Financing plan: basic statements, cash-flow plan.
3. Legal Audiovisual Code.
a. Cinema law: definitions and regulatory framework for the sector.
b. Rights and obligations of audiovisual production companies.
c. Audiovisual financing: public funds and private investments.
d. Tax incentives and AIEs.

Methodology

- Theorical classes.
- Debates and analysis of cases (whether real or fictional).
- Practical exercises (whether individual or in group).

Evaluation
Evaluation Criteria
Basic Bibliography

BOYERO MARTÍN, M.; MARTÍNEZ JIMÉNEZ, M.; MONTOLIU MONFORT, M.T.; SITGES QUEROL, M. Emprenedoria i creació d’empresa. Barcelona: IOC, 2016.
MINISTERIO DE CULTURA Y DEPORTE. Código de la Cinematografía y de las Artes Audiovisuales. Madrid: BOE, 2022.

Additional Material

AMAT, O. Contabilidad y finanzas para no financieros. Barcelona: Deusto, 2008.

LLUVERAS PUIG, B. et al. Inversió i finançament. Barcelona: IOC, 2016

WELSCH, G A. et al. Presupuestos, planificación y control. México: Pearson Prentice Hall, 2005.