Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.

Internet and Multimedia Technologies

Technology is an essential part of any modern business nowadays, and amongst all new technologies, the Internet is clearly the most powerful, omnipresent, and the one which has the biggest potential to help make any business a successful one. Most of the most renowned young companies such as Google and Facebook have built their success around the Internet and the right multimedia technologies that have allowed them to reach all kind of users around the world, may it be through a computer, a handheld device, or any other interactive interface. The aim of this course is to provide a solid knowledge about existing state-of-the-art technologies centered on the Internet, which might provide any business the power to reach and engage thousands of users worldwide. The syllabus for the course covers the following main topics: 1. Business Requirements Analysis and PM basics 2. Video Creation 3. Website Creation 4. App Creation
Type Subject
Tercer - Obligatoria

Titular Professors

Previous Knowledge

Learning Outcomes of this subject are:
1. To know the most relevant, state-of-the-art multimedia technologies especially those focused on online business.
2. To acquire a general technological background which allows the students to decide which technologies are best suitable, and why, for supporting the success of a specific business.
3. To increase the ability and skills necessary to use the Internet and multimedia technologies to work collaboratively and find solutions to arising challenges.
4. To work hands-on on a software project related to the Internet and multimedia technologies, in order to better understand the process and costs of general software development.
5. To obtain a general understanding on the difference in terms of internal technology and development between web applications and mobile native applications.
6. To be able to develop web application interfaces and mobile apps using the appropriate software tools available.

By the end of this course, students should be able to have achieved the objectives set up for this course and have developed the competencies listed above. In summary, they will have gained a broad knowledge from a technical point of view about current multimedia technologies which can be used through the Internet to boost any business. This will be especially useful to help to the conception of new technology-based businesses and understanding the process of any multimedia application development.


1. Business Requirements Analysis and PM basics
a. Documentation of business needs
b. Standards we could use to represent desired properties of the final product
c. How to weight business needs and balance resources to achieve expectations
d. Basic concepts of Project Management

2. Video Creation
a. Learn to edit video in Adobe Premiere Pro
b. Create simple video with clips, music, texts and graphics
c. Consider: Script, message, purpose of the video, and length of the video

3. Website Creation
a. Internet Introduction
b. Basic HTML
c. Structure of webpages/websites
d. Navigation, usability
e. Design, hosting and publishing

4. App Creation
a. Introduction Mobile Concerns
b. Mobile Web App Frameworks
c. How to drive UX in Mobile Apps
d. How to manage multiple platforms


1 weekly session in which master classes and individual and group activities are combined. Homework will be assigned individually, and group work progresses throughout the semester.

1. Lectures: The teacher presents theoretical concepts while showing examples and answering to students' questions.
2. Laboratory practices: The teacher proposes some topics to research, experiment or to work on, and the students use the lab computers to perform the requested tasks, individually or collaboratively, depending on each case.
3. Individual exercises: These will be short assignments which will be proposed periodically during lectures or laboratory classes.
4. Learning based in projects/challenges - Group project: A final project will be developed through the course. It will involve the proposal and development of a webpage (including a mobile version). Video content is a must in the final delivery. The teams will also propose a planning and development schedule, assign and distribute tasks, coordinate the different roles, analyze and evaluate the process, and propose recommendations. The teams will present their projects at the end of the semester.


In order to achieve their academic progress, students are expected to punctually attend all classes. In addition to this, the following aspects will be considered for determining the final course grade:
- Class participation
- Weekly deliveries
- Pro-activity and creativity in group work and in individual assignments
- Punctual submission of proposed assignments

The final grade for the course will be calculated as follows:
50 % Individual activities and deliverables, attendance and participation. Moderately important academic activity.
15 % Midterm Group Project presentation. Highly important academic activity.
35 % Final Group Project. Highly important academic activity.

The requirement to pass this course is to complete no less than 70% of the individual deliverables on time AND have an overall grade average of a minimum of 5 out of 10.
As this is a lab-based class, there are NO RETAKES. Late individual assignments are NOT ACCEPTED. Late group projects are NOT ACCEPTED.
Identified cases of PLAGIARISM in individual or group submissions will lead to failing the course.
Professors reserve the right to evaluate and decide how to proceed in each particular situation in case there is any conflict with the teams.

Evaluation Criteria
Basic Bibliography
Additional Material