| Modality | Online Guided Learning |
|---|---|
| Duration | 9 Months |
| Language | Spanish |
| Places available | 50 |
| Credits | 60-ECTS |
| Start Date | 05 October 2026 |
| Schedule | Synchronous sessions |
| Location | Barcelona |
Leading digital marketing no longer means being on all platforms. It means understanding what to say, to whom, when, with what data to measure it and how to turn each decision into real impact.
What if you could lead digital strategies from anywhere?
What if you could learn how to lead digital strategies without putting your career on hold?
In the Online Master's Degree in Digital Marketing and Social Media Management at La Salle-URL, you will learn to design digital strategies with a business vision, creativity, data and artificial intelligence.
A flexible, practical and results-oriented programme where you will work with real cases, develop a Digital Marketing Plan and a Social Media Plan, and progress through a methodology designed to combine your training with your professional life.
Studying online does not mean learning alone. It means accessing a connected, applied experience designed to help you grow professionally from anywhere, with teaching support and direct contact with the reality of the sector.
Digital marketing has become one of the key areas for the growth of companies, brands and projects. In an environment where channels change, audiences evolve and artificial intelligence is redefining the way we create, analyse and automate, organisations need profiles capable of thinking strategically and acting with agility.
Today, mastering tools is not enough. The challenge lies in knowing how to connect data, creativity, technology and business to build relevant, measurable and results-oriented digital strategies.
In the Online Master's Degree in Digital Marketing and Social Media Management at La Salle-URL, you will be trained to approach digital marketing from a 360º perspective. You will work in areas such as SEO, SEM, social media, branded content, influencer marketing, e-commerce, UX, digital analytics, marketing automation, generative artificial intelligence and performance.
Throughout the programme, you will develop two key projects: a Digital Marketing Plan and a Social Media Plan, applying professional tools and methodologies connected to the reality of the market.
In addition, you will learn from active professionals who lead the sector in companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, TOUS, 3Cat and many more, bringing you closer to real cases, current challenges and professional ways of working.
The online format allows you to advance flexibly, combine the master's degree with your professional activity and access applied training without giving up teaching support, connection with the teaching staff or the practical approach of the programme.
This master's degree is designed for those who want to go beyond executing campaigns: profiles who want to update their knowledge, specialise or take a professional leap by learning to lead digital strategies capable of generating real impact.
Why study at La Salle-URL?
Because the world needs professionals who do not just adapt, but question, explore and transform.
Learning based on real challenges
You will work on real projects and situations that prepare you for the professional environment from day one.
A transdisciplinary ecosystem
You will connect with profiles from architecture, engineering, technology and business, learning to collaborate in complex contexts.
Technology with purpose
You will apply innovation, data and digital tools to generate real impact on society and the environment.
Direct connection with business
You will be in contact with professionals, companies and projects that bring you closer to the job market and its real needs.
Barcelona as a living laboratory
You will study in a city that is a benchmark for architecture, innovation and urban transformation.
Frequently Asked Questions about the Online Master of Science in Digital Marketing and Social Media Management (FAQS)
Why study an Online Master's Degree in Digital Marketing and Social Media?
Studying an online master's degree in digital marketing and social networks allows you to specialise in one of the areas with the highest professional demand, with the necessary flexibility to combine your training with your work or personal life.
You will learn to design digital strategies, manage channels, analyse results, apply artificial intelligence and work with professional tools from a practical methodology connected to the sector.
What career opportunities does the Online Master's Degree in Digital Marketing and Social Media have?
The master's degree prepares you to develop your career in marketing departments, digital agencies, consultancies, startups, e-commerce or your own projects.
You will be able to direct your profile towards positions such as Digital Marketing Manager, Social Media Manager, SEO/SEM specialist, Content Manager, Digital Project Manager, Product Manager, digital marketing consultant, digital analytics specialist, e-commerce manager or digital entrepreneur.
What makes the Online Master's Degree in Digital Marketing at La Salle-URL different?
The Master's Degree in Digital Marketing Management and Social Media Online at La Salle-URL combines strategy, creativity, data, technology and artificial intelligence with a flexible, practical and market-oriented methodology.
You will work with real cases, develop a Digital Marketing Plan and a Social Media Plan, and you will be able to apply what you have learned directly to professional contexts.
What role does artificial intelligence play in digital marketing?
Artificial intelligence is transforming the way we analyze data, automate processes, personalize content, optimize campaigns, and detect business opportunities.
During the master's degree you will learn how to integrate AI into digital strategy, not as an isolated tool, but as a resource to make better decisions, improve efficiency and create more relevant and measurable marketing actions.
What digital marketing tools are worked on during the master's degree?
Throughout the program you will work with professional tools linked to the analysis, planning, measurement and optimization of digital strategies.
The master's degree incorporates areas such as SEO, SEM, social media, branded content, influencer marketing, e-commerce, UX, digital analytics, marketing automation, generative artificial intelligence and performance, using tools such as Google Analytics 4, Looker Studio, Semrush or Keyword Planner, among others.
Does the master's degree include practical projects or real cases?
Yes. The master's degree has a very practical approach and is oriented towards real application. You will work with business cases, digital challenges and projects that will allow you to put into practice what you have learned in professional contexts.
In addition, you will develop two key projects: a Digital Marketing Plan and a Social Media Plan, where you will apply strategy, research, creativity, channel planning, measurement and optimization.
What I really like about the Master’s program is the practical applications we receive and all the knowledge we gain. I also highly value the experience of the professors, who come from major companies and share how they got there, as well as success stories and challenging cases, showing how they overcame them.
The Master's in Digital Marketing opens up a new world for you to explore, share, and learn. Undoubtedly, the best part for me was the moments and experiences with the professors; they all get involved and are available to ensure the learning experience is comprehensive. Also, the relationships you build in the classroom with your peers. You spend many hours working inside and outside of La Salle, and that creates very nice relationships that you can maintain. It was a fun experience and it contributed a lot to me both personally and professionally.
I’m really enjoying the University Master’s in Digital Marketing and Social Media because we work in a very innovative way and always stay up to date with the latest trends, such as artificial intelligence and new platforms. I find it very interesting and essential for the job market.