Marketing and Social Media I (5 ECTS)
Learn how to build communities and develop a strategic vision of Social Media, designing marketing strategies using social media as basis for the relationship between clients, users, employees and brands.
- Social Media strategy for brands
- Inbound marketing and B2B
- Social Media strategy for companies: LinkedIn and B2B
- The Customer Journey
- Employees as Ambassadors
- Tech Startups: Ecosystem
- The Metaverse: The Great Inmersive Revolution
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Marketing and Social Media II (5 ECTS)
Develop an integrated vision of the implementation of marketing campaigns in the different social media platforms, using channels as influencer marketing to successfully manage the brand.
- Marketing Strategic Analysis
- Facebook: Professional Use and New Advertising Formats
- Instagram & Pinterest: The Power of Image
- YouTube: Professional Use and New Advertising Formats
- Twitter: Professional Use and New Advertising Formats
- The Role of Influencers in Social Media
- The Hawkers Case
- Twitch and the Creator Economy
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Branded Content in Social Media. The Emotional and Functional Regions of the Brand (5 ECTS)
Subgmerge into the universe of the Internet of people and the Social Web. Learn how to increase participation, collaboration and interaction in the cocreation era. Develop content creativity as key in the relationship with the user community.
- Creativity in Social Media I: The Environment of Change
- Creativity in Social Media II: Branded Content
- Building a Brand
- Social Media Content Plan
- Success Case: Clipster
- Creativity in Social Media
- Visual Marketing
- Inbound Marketing Strategies in Social Media
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Social Commerce (5 ECTS)
Discover how social media has evolved to become one of the main client conversion and loyalty funnels for brands, focusing in the areas of Social Business and Social eCommerce.
- Introduction to Social Commerce
- Paid Media Campaigns in Social Media
- The Myth of the Conversion Funnel
- Paid Media and SEO in Social Networks
- Success Case: Damm
- Success Case: Salomon & Wilson
- Success Case: Pronovias
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Online Reputation and Social Metrics (5 ECTS)
Lean how to use analytics tools together with the fundamental metrics of each social network. Plan and build social dashboards, to evaluate their turnover and take decisions based on the defined social strategy’s implementation.
- Online Reputation and Brand Management
- KPI's and Social Media Metrics
- Data Visualization
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Master's Thesis (10 ECTS)
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