digital marketing, social media, la salle campus barcelona

Online Master of Science in Digital Marketing and Social Media Management

This programme is fully practical, and will help you become an expert specialist in the management of analytical, strategic and operational marketing, positioning you to lead the new digital society and economy.

Nid: 22905
Goals

  • Get trained to lead a digital marketing department as a strategic business unit, structuring and planning digital campaigns.

  • Get a deep and complete vision of marketing strategies to accelerate business on the Internet.
  • Know tools such as SEO, SEM, branding, branded content, email marketing, ecommerce, social media, etc. and their adaptation to the digital marketing plan.
  • Define KPIs and ROI for marketing actions.
  • Familiarize yourself with analytics to measure results and optimize campaigns in order to differentiate a brand from other competitors.