Goals
-
Get trained to lead a digital marketing department as a strategic business unit, structuring and planning digital campaigns.
- Get a deep and complete vision of marketing strategies to accelerate business on the Internet.
- Know tools such as SEO, SEM, branding, branded content, email marketing, ecommerce, social media, etc. and their adaptation to the digital marketing plan.
- Define KPIs and ROI for marketing actions.
- Familiarize yourself with analytics to measure results and optimize campaigns in order to differentiate a brand from other competitors.