| Modality | Blended |
|---|---|
| Duration | 4 Weeks |
| Language | Spanish |
| Places available | 30 |
| Credits | 5-ECTS |
| Start Date | 26 May 2026 |
| Schedule | Tuesday, 6:30pm to 9:30pm (virtual) and Saturday, 9 am to 2pm (on site) |
| Location | Barcelona |
Artificial Intelligence is transforming commercial and sales management, as well as business development, revolutionizing the way companies develop business and relate to their customers.
The Course in Artificial Intelligence applied to Sales and Business Development offers a practical and strategic vision of how AI can empower sales teams, managers and growth managers in B2B and B2C environments. You will address the entire commercial cycle: from customer acquisition and qualification to loyalty, including channel and distributor management.
Throughout the program, you will learn how to use AI as a real tool to support daily work, identify new business opportunities and apply solutions that optimize decision-making and improve the customer experience, always from an ethical and results-oriented perspective.
The Course in Artificial Intelligence applied to Sales and Business Development (5 ECTS) is part of our itinerary in Artificial Intelligence, which includes the Program in Artificial Intelligence in Business (15 ECTS), a University Expert degree from Ramon Llull University.
You can complement this training with the Course in Artificial Intelligence Applied to Marketing and Communication, a complementary itinerary for professionals in the sector.
UNIVERSITY MICRO-CREDENTIAL
This course provides a university micro-credential, recognised in the European Higher Education Area (EHEA), which officially accredits your competences and adds academic and professional value to your profile.
LA SALLE-URL IS AN INSTITUTIONAL MEMBER OF ACIA
The Catalan Association of Artificial Intelligence (ACIA) is a non-profit association that promotes artificial intelligence in society and aims to support communication between people and organizations linked to AI.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Some or all of the cost of this course may be covered by FUNDAE training funds.
La Salle-URL is accredited by FUNDAE as a training provider, and we provide all the information required so you can request funding for your course from said body.¿
We offer special bonuses to those companies that enroll several participants in the same course or in different courses within the current academic year.
