| Modality | On-site |
|---|---|
| Duration | 9 Months |
| Language | Spanish |
| Places available | 50 |
| Credits | 60-ECTS |
| Start Date | 24 October 2025 |
| Schedule | Fridays from 19h to 22h and Saturdays from 9h to 15h (every two Fridays from 16h to 19h) |
| Location | Barcelona |
BREAK THE RULES OF CONVENTIONAL MARKETING
Can you imagine leading a digital marketing department or revolutionizing strategies in a marketing agency? This master's program is your ooportunity to become a specialist in digital strategies and open doors to a world of possibilities. You will be prepared for roles in Digital Marketing, Management, Product Management, Social Media Management, Email Marketing, Digital Marketing Consultancy, UX Design, Data Analytics, Digital Content Management, or even launching your own business or start-up.
LEARN FROM INDUSTRY LEADERS
Classes are taught by top professionals currently working in leading companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, Tous, 3Cat, and many more.
Connect with industry leaders and acquire the essential tools to take your career to the next level.
A COMPREHENSIVE APPROACH TO STAND OUT IN THE JOB MARKET
The program is structured into two main blocks, where you will work on real business cases and develop two master's final projects:
- Block 1: Digital Marketing Plan. You will create full strategies using organic and paid channels, leveraging tools like SEMRush, Keyword Planner, Google Analytics 4, and Looker Studio. Learn how to measure results and create dashboards for effective data visualization.
- Block 2: Social Media Plan. Unlock your creative potential, explore the latest social media trends, and learn how to engage your audience authentically.
Get ready to transform your career and make a difference in the digital world. Are you ready for the change?
Why choose La Salle-URL?
- 360º Digital Marketing with AI: immerse yourself in a comprehensive digital marketing approach, from strategy to tactical execution. Master key tools such as SEM, SEO, branded content, influencer marketing, digital analytics, e-Commerce, and UX. Plus, learn how to integrate artificial intelligence to automate, personalize, and optimize campaigns with precision.
- AI-powered creativity: get inspired by real success stories and learn to develop out-of-the-box campaigns. Discover how AI is revolutionizing creativity in marketing, from content generation to hyper-personalized segmentation.
- Goal-oriented strategy: learn the importance of defining objectives and translating them into SMART goals (Specific, Measurable, Achievable, Realistic, Time-bound). Analyze key metrics to refine strategies and optimize campaigns for maximum impact.
- Multichannel strategy & immersive experiences: design campaigns for a constantly evolving digital ecosystem. Master platforms such as Twitch, X, Instagram, Facebook, Pinterest, Youtube, Linkedin, and TikTok.
- MarTech & generative AI trends: prepare to lead the future of marketing with cutting-edge technology. Explore generative AI for content creation, campaign automation, and predictive analytics. AI is already redefining the industry, and this master's program will place you at the forefront.
If you want to lead in digital marketing and social media, this is your master's!
INNOVATION, LEADERSHIP AND TRANSFORMATION
In a constantly evolving world, La Salle-URL trains leaders who will shape the future. We combine technological innovation with strategic, ethical, and sustainable management, preparing professionals to tackle the challenges of the digital era.
Discover our unique ecosystem:
- IASlab: a multisensory laboratory where the real and virtual worlds merge, connecting research, academia, and businesses.
- IoTICAT: a pioneering hub in Europe that explores the impact of IoT on society and business, developing innovative solutions in real-world environments.
- Technova: our innovation park and startup accelerator, the epicenter of disruptive projects and digital transformation.
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Did you know that your company can invest in your training?
Through FUNDAE (State Foundation for Employment Training) your company can benefit from a credit to encourage your professional development, thus improving productivity and competitive advantages.
From La Salle-URL we will provide you with all the information so that you can process and manage this bonus with your company.
What I really like about the Master’s program is the practical applications we receive and all the knowledge we gain. I also highly value the experience of the professors, who come from major companies and share how they got there, as well as success stories and challenging cases, showing how they overcame them.
I’m really enjoying the University Master’s in Digital Marketing and Social Media because we work in a very innovative way and always stay up to date with the latest trends, such as artificial intelligence and new platforms. I find it very interesting and essential for the job market.