The Master in Digital Marketing is taught in face-to-face format in which:
- You will combine theoretical classes with practical classes to fully assume all the concepts taught in the program.
- During the week-end classes you will develop concepts that will be practiced during the week.
- These classes are combined with visits to companies to study their success stories in the field of online marketing.
Throughout the program you will do a Final Master's Project on a real company, which will allow you to:
- Have a complete and transversal strategic vision of the project.
- Learn how to manage the budget.
- Know and use the necessary tools for day-to-day tactics.
Smart Learning
The new normal requires a new way of teaching and learning, adapted to a constantly changing situation that demands flexible learning, without having a single format and method, but multiple options that adapt to all the new educational needs of students in an intelligent and technological way.
La Salle Campus Barcelona, a pioneer institution in the incorporation of technologies in education, has implemented Smart Learning since September 2020, a new educational model and technological system that adapts to on-site, blended, distance and online training formats, in all its multiple versions and possible combinations, according to the needs of the program and the students.
With this new educational model of post-Covid training, we reinforce and consolidate our educational method "Learning by Challenge" that enhances our differentiating DNA based on: technology, innovation, entrepreneurship and internationalization to train people with values, people who contribute and that is one of the differentiating characteristics of the students at La Salle-URL. An educational model in which the student is at the center of the educational process and that responds to the new needs of our students and society and to the new needs of companies and institutions.