Goals
What if digital marketing stopped being a collection of isolated tactics and became the strategy driving the business?
On the Master’s Degree in Digital Marketing, you will:
Lead a digital marketing department as a strategic business unit rather than a support function.
- Develop a comprehensive understanding of marketing strategies, using social media as a driver of online business growth.
- Master digital marketing tools — including branding, branded content, email marketing, paid media, SEO, SEM, e-commerce and social media — and learn when and how to integrate them into a coherent digital marketing plan.
- Apply User Experience concepts.
- Learn how to structure and plan digital campaigns from start to finish, from setting objectives through to implementation.
- Define KPIs and calculate the ROI of marketing activities.
- Design a Social Media Plan that integrates social media into the overall strategy rather than treating it as an isolated element, giving you a comprehensive, cross-functional understanding of social media.
- Use Social Media Analytics to measure performance, optimise your strategy and differentiate your brand from its competitors through data rather than assumptions.