The Master in Digital Marketing will allow you to:
• Be trained to lead a digital marketing department as a strategic business unit.
• Get a deep and comprehensive view of digital marketing with a focus on social media, such as Internet business accelerators.
• Know the tools for online marketing strategies, branding, branded content, email marketing, paid media, SEO, SEM, eCommerce, social media, etc. and their adaptation into the digital marketing plan.
• Know User Experience concepts.
• Learn how to structure and plan digital campaigns.
• Define the KPIs and the ROI of the marketing actions.
• To obtain a complete and transversal vision of the social networks for their integration in the global marketing strategy through the realiza-tion of a Social Media Plan.
• Become familiar with Social Media Analytics to measure the results and optimize the campaigns in order to differentiate our brand from other competitors.