Bachelor in Business Intelligence and Data Analytics

Bachelor in Business Intelligence and Data Analytics

Become an expert in data analysis and business decision making in a technological ecosystem and with great networking opportunities

Methods of decision analysis

Description: 

A course on quantitative methods is offered in a wide variety of disciplines, from the social sciences to business to the natural sciences. The same statistical methods are applied across disciplines. Therefore, it should not be surprising that the tools you will learn to use in this course will benefit you in your future courses and careers regardless of whether your career interest is Finance, Accounting, Strategy, Management or Marketing. In this course, you will learn many interesting methods for making healthy decisions as managers of the future. The first part of this course focuses on the principles or rational decision-making supported by the theory of probability. The second part extends these technics to computer assisted decision-making in particular the method of Machine Learning (ML) by the use of Neural Networks (NN). By doing so, the student is provided with one of the main tools of the former paradigm of decision-making over big data. Basic programming skills will be required as the second part of the course aims to apply ML techniques in Python environment.

Type Subject
Tercer - Obligatoria
Semester
Second
Course
2
Credits
4.00

Titular Professors

Previous Knowledge: 

Basic knowledge about statistics and probability. Basic knowledge about calculus.

Objectives: 

Learning Outcomes of this subject are: LO.01 - Know terminology, notation and methods from quantitative research, concretely those related to inference. LO.02 - Able to analyse and summarize information from lectures and materials provided by the teacher. LO.03 - Understand and be able to implement ML algorithms in Python.

Contents: 

These are the topics that will be covered during the course: First part 1. Probability Review 2. Conditional probability and Bayes' Theorem 3. Decision Trees 4. Multicriteria Decision Second part 5. Multivariable Function analysis 6. Perceptrons 7. Neural Networks


SessionUnitSubjectsIn class assignmentHomework distributedDeadline Homework
11. Overview, probability theoryDecision trees, Probability refresherx
22. Cond. probability and Bayes Theorem.Cross tables, Bayes Theorem, LikelihoodHomework 1
3Confusion matrix, Probability treesxHomework 1
43. Decision trees, GamesExpected utility. Games in Normal form, Games in extensive form.x
5Imperfect information, Perfect informationHomework 2
64. Multi-criterion Decision MakingDecisions without probability, SMART. Sensitivity analysisxHomework 2
75. Computer assisted decisionsMachine Learning Overview. Application to Bayesean networksx
MIDTERMWritten examSession 1-6. Bring pen, eraser and pocket calculator
86. Multivariariate analysisMultivariate optimisation. Gradient decentHomework 3
97. PerceptronThe perceptron, learning, and the AI winterxHomework 3
La Salle FestSelf-study, tbdFinal Project
108. Neural networks and learningDeep neural networks. Fitting. Bootstrapping.x
11More on fitting neural network. Levaraging large pretrained models through APIs
129. Application of neural networkCurrent application of neural networkx
139.2 Application of neural networkCurrent application of neural networkFinal Project
FINALOral examQuestions on Final Project + theory from session 7-12

Methodology: 

Weekly teaching will consist of one lecturing session to explain basic concepts and group problem-solving in class to apply knowledge to practical situations. Programming sessions are for problem-solving and final project purposes.


SubjectMethods
1. Probability theoryLecture, Problem solving, Group work, Computer lab
2. Cond. probability and Bayes Theorem.Lecture, Problem solving, Group work, Computer lab
3. Decision trees, GamesLecture, Problem solving, Group work, Computer lab
4. Multi-criterion Decision MakingLecture, Problem solving, Group work
5. Computer assisted decisionsLecture, Problem solving, Group work, Computer lab
6. Multivariariate analysisLecture, Problem solving, Computer lab
7. PerceptronLecture
8. Neural networks and learningLecture, Problem solving, Group work, Computer lab
9. Application of neural networkLecture, Problem solving, Group work, Computer lab

Evaluation: 


PartWeightWhatNoteImportance
Participation10%Attendance, attitude, punctuality, class assignments-Moderate
Individual work20%Homework 1-3> on average 4/10 to passModerate
Case study20%Final project, individual or in groups> 4/10 to passHigh
Midterm25%Written test.> 4/10 to passHigh
Final25%Oral exam.> 4/10 to passHigh

Retake policy: There is no retake exam on this course

Evaluation Criteria: 

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Basic Bibliography: 

The recommended textbook is: 1) "Decision Analysis for Management Judgment". Paul Goodwin and George Wright. Wiley 2009. Luckily, the most important references for machine learning are available online. 2) "Neural networks and deep learning". Michael Nielsen, available 3) "Practical Deep Learning for Coders - Practical Deep Learning (fast.ai)", J. Howard, S. Gugger. For a more formal exposition of the topic and perspectives on advanced ML techniques: 4) "Deep Learning" I. Goodfellow, Y. Bengio, A Courville https://www.deeplearningbook.org/

Additional Material: 

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