Learning Outcomes of this subject are:
- CriticalThinking.
- Basic theoretical knowledge of the subject. Problem-solving skills.
- Teamwork.
- Intrapersonal knowledge and development. Interpersonal skills.
- Creativity.
- A search for quality excellence.
- Self Motivation.
- Generative learning.
1. Introduction to course, content and overview
2. Athlete Representation (I)- Lecture & case discussion
3. The Agency Model (I) - Overview of sports agencies
4. Marketing an Athlete (I) - Oral Presentation & debate: Maria Sharapova discussion and overview
5. International Expansion/Global Marketing (I) - Comparison of FC Barcelona to NFL
6. Sports Events (I) - Overview and discussion of different facets of sports events
7. MIDTERM EXAM
8. Sponsorship (I) - Lecture & discussion of sports sponsorship and activation
9. NCAA - Overview of the NCAA and collegiate athletics as an industry
10. Coaching Motivation (I) - What makes a successful coach? Lecture & discussion
11. Sports and Television Rights (I) - The impact of TV rights on the Industry
12. ESports - In-class discussion on different ESports leagues and competitions
13. Growing Leagues (I) - Discussion on Major League Soccer (MLS) and ESports
14. FINAL EXAM
The learning experience is based on a range of teaching methods that seek to foster your understanding of the communication loop and the development of your communication skills. A hands-on approach is crucial throughout the course with out-of-class readings, assignments and exercises; teamwork activities, assignments and exercises; individual and group presentations; in class activities, exercises and discussions.
The Course grade will be based on the following point breakdown:
20% Quality participation, attitude, daily in & out-of-class effort, rich feedback provided & proof of readings assigned.
25% In & out-of-class exercises, activities and assignments
25% Mid Term evaluation
30% Final Exam/Project
Prerequisite to pass this course is to meet the minimum of 25% in the final exam and a minimum of 35% in the other parts together.
If a student fails the subject they will be required to re-take part(s) of the subject based on the professors evaluation
of the students performance. Any re-take will be as demanding as the regular course evaluation.
Harvard Business School Case Studies:
"Maria Sharapova, Marketing a Champion, Part A and B" (Anita Elberse; Margarita Golod, 2010, 24 pages)
"A-Rod, Signing the Best Player in Baseball" (Randolph Coher; Jason Wallace, 2003, 14 pages)
"International Management Group (IMG)" (Bharat Anand; Kate Attea, 2002, 23 pages)
"Futbol Club Barcelona" (Anita Elberse, 2017, 27 pages)
"The Globalization of the NFL" (Mark Furey, 2012, 17 pages)
"Red Bull" (Richard Johnson; Paul W. Farris; Jordan Mitchell, 2016, 12 pages)
"Sir Alex Ferguson: Managing Manchester United" (Anita Elberse; Thomas Dye, 2012. 25 pages)
"The London 2012 Olympic Games" (John T. Gourville; Marco Bertini, 2011. 18 pages)
"Major League Soccer: Past, Present and Future" (Sebastien Arcand; Jerome Bilodeau; Joseph Facal, 2016. 22 pages)