Degree in Business Intelligence and Data Analytics

Lead the transformation of companies through the use and analysis of data.

Management information systems

General introduction and learning outcomes This course focuses on the analysis of the business applications of information systems and provides an introduction to key technologies in both a customer and a business context, such as the internet, networking, telecommunication, cloud computing or Artificial Intelligence. Students will be able to learn on the processes and techniques of managing the information, knowledge and IT functions, and the importance of managing customer and client needs (internal and external) when designing information architectures.
Type Subject
Tercer - Obligatoria


Previous Knowledge

Learning Outcomes of this subject are:
RA.01 Understand Information Systems and explain their role in business
RA.02 To know the different components of Information Systems and be able to describe and explain them
RA.03 Explain the different types of IS used in Business and their specific functions
RA.04 Describe new and emerging technologies and their potential in business, entrepreneurship and start-ups


Session 1 - Course introduction Fundamentals in Technology Management
Session 2 - IS introduction, basic concepts in IS
Session 3 - Hardware & Software
Session 4 - Databases, File Storage Systems
Session 5 - Telecommunications
Session 6 - Internet, Cloud Computing
Session 7 - IoT
Session 8 - Big Data, AI, Business Intelligence
Session 9 - CRM
Session 10 - SCM
Session 11 - ERP Enterprise Information Systems
Session 12 - Knowledge Based & Expert Systems
Session 13 - Cybersecurity & Ethics. Emerging Technologies New Trends, Threats & opportunities


A. This course is structured with a first block of introductory sessions to then move to a flipped classroom/peer instruction structure. During the second week, groups will be formed and each group will have to prepare a session on a topic, covering the different contents that will be discussed in the following weeks. Those specific sessions will be based on the presentation and discussion of a topic by a team of 2 students. Students are expected to use the reference book (Laudon & Laudon) to prepare for the presentations and discussion. Other sessions will be focused on discussions based on readings, lectures and videos, related to the contents of the course.
B. Besides the midterm and final exam, additional tests or short exams (which will not be announced in advance and will be completed in-class during 10 minutes) will be used to assess the student's learning progress and will be part of the final grade evaluation. This requires students to maintain a diligent follow-up of the topics being covered, as well as regular check on the required reference material for the course.
C. Attend class AND participate. This course is only effective if everyone participates actively. Simply attending classes does NOT count as participation.
D. Regarding class attendance: you are expected to attend each class, be on time and stay for the duration of the class. You are responsible for all course material missed due to absence. The instructors will not provide class notes for classes missed. You are allowed 3 justified absences. If you reach 4 or more absences, you get 0 points for participation.
E. Demonstrate academic integrity in all of your work. If you are caught cheating in any form on exams, be prepared to receive a failing final grade for the course. Plagiarism is not acceptable, and it also includes poorly-referenced work. Make sure you understand how to properly use references.
F. Follow the mobile phones & laptops policy. Mobile phones are off limits during class: no calls-no text messaging, unless we are using them for an activity. The use of laptops is only allowed under the professor's permission and with the only purpose of taking notes or consulting the textbook. If they are used for other purposes, then its use will be banned, and that session will count as an absence for the person infringing the rules.
G. Revision date: after each evaluation (midterm/final exams) and once grades have been posted, there will be a time slot for the revision of the exam. There will be no revision of exams outside that time slot.


Continuous assessment has the following evaluation structure:
Midterm Exam: 30%
Final Exam: 30%
In-Class Quizzes: 15%
Team Presentation: 15%
Attendance & participation: 10%

- The evaluation criteria apply to all the students, retakers must attend to class and submit all the deliverables requested. Any exceptional situation should be communicated previously to the professors and validated by the tutor.
- Late deliveries of individual assignments will have a rating of zero.
- The subject will be passed if the overall score is higher than 5.
- Re-take policy: the re-take for this course will be an exam that includes the entire contents of the course. The maximum possible grade in this evaluation is 7. In order to have access to this re-take exam, attendance and participation in quizzes must be higher than 50% and the overall grade must be above 3. Also, the team's presentation must have been done.

Evaluation Criteria
Basic Bibliography

Laudon, Kenneth C., Laudon, Jane P. (2022). Management Information Systems: Managing the Digital Firm, 18th ed. (15). United Kingdom: Pearson Education Ltd.

Additional Material