The assessment criteria for each component are shown below:

1.1) Class Attendance — 10% of the final grade — Highly Important

Students are allowed 3 absences without penalty, or without the need for medical or other justification. The 4th absenceresults in a 0.5-point deduction, and with the 5th absence the student receives a 0 for attendance.
Note: after 5 absences, this becomes a serious situation and the student is at risk of failing the course.

1.2) Class Participation — 10% of the final grade — Highly Important

Students must arrive to class ON TIME and PREPARED to participate in discussions and other activities. Participation assessment includes not only contributions to the student’s own project, but also the constructive feedback provided to help classmates’ projects succeed. Students are required to prepare all assigned readings before class.

2) Creativity Individual Assignments — 15% of the final grade — Moderate Important

Students must submit 4 individual assignments. These tasks are designed to progressively strengthen creative development skills. They will be completed in a sequence with gradually fewer instructions and greater autonomy, so that the final activity includes minimal guidance. At the same time, the set of activities aims to gradually push students outside their comfort zone, training exploration, idea connection, and the generation of original proposals under different levels of ambiguity.

The four submissions are: Personal Analogy, Mind Map, Random Sentence, and The Song —all individual.

3) Creativity Idea Presentation — 20% of the final grade — Highly Important

Following the A + B = C structure, students will receive in class two challenges based on real people’s problems/needs and must create an original digital business idea by combining and deeply connecting both. The presentation will be delivered in groups of 1 to 5 students and must demonstrate the use of the creativity theory and techniques covered in class, as well as the ability to build relevant and defensible connections.

Assessment criteria and stages:

• Stage 1 – Explore the problem — benchmark: 15%
• Stage 2 – Creative exploration: 15%
• Stage 3 – Idea connections: 20%
• Stage 4 – The Big Idea: 25%
• Stage 5 – Prototype: 15%
• Stage 6 – Roadmap: 10%

4) Team Feedback — Creativity Idea Presentation — 5% of the final grade — Moderate Important

At the end of the project, each student must complete a peer evaluation of the participation of the members of their team. This evaluation aims to assess individual contribution to group work. Each student must rate each team member’s performance on a scale from 0 —lowest— to 10 —highest—, considering criteria such as participation, responsibility, task completion, quality of contributions, and collaboration.

5) Innovation Case Studies — 15% of the final grade — Moderate Important

During the second part of the course —Innovation— students must submit 4 individual assignments in case-study/essay format. These submissions assess the ability to analyze innovation concepts, apply frameworks to real examples, and communicate structured arguments with clear reasoning and relevant examples.

The four submissions are:

• Essay: Golden Circle of Innovation and Types of Innovation
• Case Study: Blue Ocean Strategy
• Essay: Open Innovation
• Case Study: Platforms and Ecosystems

6) Topic Presentation — 20% of the final grade — Highly Important

Team presentation —groups of 3 to 5 students— in video format —15 minutes— showing how relevant companies in your industry apply the frameworks covered in class. Visual support is required —PPT/Canva. Students must upload the PDF deck to eStudy —with the correct file name— and share the video link —one submission per team.

Assessment: 50% theory + 50% company examples. Visual consistency, text/visual balance —with extra details in the annex— and effective time management —including questions/feedback— will be assessed.

The presentation must include the following 8 requirements: team roles; Blue Ocean —Canvas + ERRC—; Open Innovation; User Innovation; Platforms & Ecosystems —Pentagrowth + Ecosystem Canvas—; innovation culture —Reinventing Organizations—; adoption —Rogers’ five factors—; Ten Types of Innovation —one example per type.

7) Team Feedback — Topic Presentation — 5% of the final grade — Moderate Important

At the end of the project, each student must complete a peer evaluation of the participation of the members of their team. This evaluation aims to assess individual contribution to group work. Each student must rate each team member’s performance on a scale from 0 —lowest— to 10 —highest—, considering criteria such as participation, responsibility, task completion, quality of contributions, and collaboration.