| Modality | On-site |
|---|---|
| Duration | 9 Months |
| Language | Spanish |
| Places available | 50 |
| Credits | 60-ECTS |
| Start Date | 23 October 2026 |
| Schedule | Fridays from 19h to 22h and Saturdays from 9h to 15h (every two Fridays from 16h to 19h) |
| Location | Barcelona |
What if you could lead digital strategies capable of breaking the rules of conventional marketing?
In the Master’s Degree in Digital Marketing and Social Media Management at La Salle-URL, you will learn to design digital strategies with business vision, creativity, data and artificial intelligence.
A practical programme, connected to the sector and focused on real decision-making: you will work with business cases, develop a Digital Marketing Plan and a Social Media Plan, and learn from practising professionals from leading companies.
Because digital marketing is no longer about being present on every channel. It is about understanding what moves people, what a brand needs and how to turn every decision into impact.
Digital marketing has become one of the key areas for the growth of companies, brands and projects. In an environment where channels change, audiences evolve and artificial intelligence is redefining the way we create, analyse and automate, organisations need profiles capable of thinking strategically and acting with agility.
Today, mastering tools is not enough. The challenge is knowing how to connect data, creativity, technology and business to build relevant, measurable and results-oriented digital strategies.
In the Master’s Degree in Digital Marketing and Social Media Management at La Salle-URL, you will learn to approach digital marketing from a 360-degree perspective. You will work in areas such as SEO, SEM, social media, branded content, influencer marketing, e-commerce, UX, digital analytics, marketing automation, generative artificial intelligence and performance marketing.
Throughout the programme, you will develop two key projects: a Digital Marketing Plan and a Social Media Plan, applying professional tools and methodologies connected to real market needs.
In addition, you will learn from practising professionals who lead the sector in companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, TOUS, 3Cat and many others, bringing you closer to real cases, current challenges and the ways of working used in the professional environment.
This Master’s degree in digital marketing is designed for those who want to go beyond executing campaigns: profiles who want to understand the context, detect opportunities, question what is established and lead digital strategies capable of generating real impact.
Why study at La Salle-URL?
Because the world needs professionals who do not just adapt, but question, explore and transform.
Learning based on real challenges
You will work on real projects and situations that prepare you for the professional environment from day one.
A transdisciplinary ecosystem
You will connect with profiles from architecture, engineering, technology and business, learning to collaborate in complex contexts.
Technology with purpose
You will apply innovation, data and digital tools to generate real impact on society and the environment.
Direct connection with business
You will be in contact with professionals, companies and projects that bring you closer to the job market and its real needs.
Barcelona as a living laboratory
You will study in a city that is a benchmark for architecture, innovation and urban transformation.
Frequently Asked Questions about the Master in Marketing and Social Media Management (FAQS)
Why study a Master's Degree in Digital Marketing and Social Networks?
Studying a master's degree in digital marketing and social networks allows you to understand how brands grow today in digital environments, how users behave and how to transform data, creativity and technology into business strategies.
In an increasingly competitive market, companies need professionals capable of designing campaigns, measuring results, managing digital channels and making strategic decisions in areas such as social media, SEO, SEM, e-commerce, branded content, digital analytics and artificial intelligence.
What career opportunities does the Master's Degree in Digital Marketing and Social Networks have?
The master's degree in digital marketing prepares you to develop your career in marketing departments, digital agencies, consultancies, startups, e-commerce or your own projects.
You will be able to direct your profile towards positions such as Digital Marketing Manager, Social Media Manager, SEO/SEM specialist, Content Manager, Digital Project Manager, Product Manager, digital marketing consultant, digital analytics specialist, e-commerce manager or digital entrepreneur.
What makes La Salle-URL’s Master’s Degree in Digital Marketing different?
The Master's Degree in Digital Marketing Management and Social Networks at La Salle-URL combines strategy, creativity, data, technology and artificial intelligence with a practical methodology connected to the sector.
You will learn with active professionals, work with real cases and develop applied projects such as a Digital Marketing Plan and a Social Media Plan, designed to bring you closer to professional reality from day one.
What role does artificial intelligence play in digital marketing?
Artificial intelligence is transforming the way we analyze data, automate processes, personalize content, optimize campaigns, and detect business opportunities.
During the master's degree you will learn how to integrate AI into digital strategy, not as an isolated tool, but as a resource to make better decisions, improve efficiency and create more relevant and measurable marketing actions.
What digital marketing tools are worked on during the master's degree?
Throughout the program you will work with professional tools linked to the analysis, planning, measurement and optimization of digital strategies.
The master's degree incorporates areas such as SEO, SEM, social media, branded content, influencer marketing, e-commerce, UX, digital analytics, marketing automation, generative artificial intelligence and performance, using tools such as Google Analytics 4, Looker Studio, Semrush or Keyword Planner, among others.
Does the master's degree include practical projects or real cases?
Yes. The master's degree has a very practical approach and is oriented towards real application. You will work with business cases, digital challenges and projects that will allow you to put into practice what you have learned in professional contexts.
In addition, you will develop two key projects: a Digital Marketing Plan and a Social Media Plan, where you will apply strategy, research, creativity, channel planning, measurement and optimization.
What I really like about the Master’s program is the practical applications we receive and all the knowledge we gain. I also highly value the experience of the professors, who come from major companies and share how they got there, as well as success stories and challenging cases, showing how they overcame them.
I’m really enjoying the University Master’s in Digital Marketing and Social Media because we work in a very innovative way and always stay up to date with the latest trends, such as artificial intelligence and new platforms. I find it very interesting and essential for the job market.