Degree in Management of Business and Technology La Salle Campus Barcelona

Degree in Management of Business and Technology

Internationality, technology, innovation, creativity, entrepreneurship, values, and both people and team management are the keys to define this degree. Includes international stages.

New Product and Service Development

New product and service development is concerned with the essential process in all companies and organisations of continuously developing new product and/or service offers. NPD starts from a new market/business opportunity identified in the company: it is the process of "transformation of a market opportunity into a product/service available for sale" (V. Krishnan, T. Ulrich). Considering the changes in technology and related social patterns of consumption and product use, NPD has gone through enormous changes, evolving from a purely physical product focus to an integrated holistic development of solutions including a physical product, electronics, software, services, internet and related apps. This has led to important changes both in the process and the composition and organisation of the NPD teams. The NPD process has evolved from a sequential process to a complex multi disciplinary and iterative process with rapid prototyping and direct user testing cycles. This course aims to take the students through this complex process, by a hands-on and practical experience developing a product/solution for a real company with a real brief. It will introduce the students to different tools and steps to come from a initial company brief to the testing of a final prototype. From the understanding of the brief and the challenge, to getting insights from the potential customers, converting insights into specific design objectives and functions to finally define and develop a prototype, a test plan and execute a test with end users. Point of departure is the need for prototyping and testing in order to keep up with the fast product development cycles and to teach the students to be able to develop in a short term and a flexible manner new products and/or experiences. ("Lean product development"). The course will have a pragmatic focus where theory has a supporting role for the main objective of developing a real solution for a real brief of a company. An important aspect of this process will be optimal teamwork.
Type Subject
Tercer - Obligatoria
Previous Knowledge

This course seeks to assist you in:
- Developing a broad understanding of the NPD process and steps o The evolution of NPD from original sequential process towards the current iterative short term prototyping based New solution development process
- Get a practical and hands-on experience of product/solution development in a "real life" context.
- Providing the tools necessary for the different steps of the new product/solution development process
- Understanding and experiencing the iterative process and it complexity


By the end of this course, students should have obtained a basic knowledge of:
- The NPD, its steps and the iterative process.
- Have experienced the process of developing and testing of a prototypes for a new product
- Going through a creative process working in a team.


The course will have a mayor weight in practical group work. The students will be split up in different work groups, each to develop a new product. Real companies will present their product briefs and the work groups will have to choose one product brief to be developed. They will be guided through the process and will have to present their final (and tested) prototype to the companies that initially presented their product briefs.
The students will be guided through the process of NPD by professors (one per group) and mentors who will provide support to groups at key moments. In class we will explain necessary theory, templates and guidelines. These will be applied in-group work in order to deliver a portfolio of hand-ins that should be presented. The groups will then receive feedback on their work to be able to go to the next step in the NPD process.
At the end of the course the groups will present their final concept design of a new product, and a (non-functional) prototype to the companies that initially presented the product briefs.
During the working sessions the professors will be present to provide the students with guidance and further support for their new product/service development project. Furthermore the students will have to make appointments to have mentoring sessions with the professors or mentors outside normal class time. This is to give students additional support to develop their products. SKYPE CAN BE USED FOR MENTORING SESSIONS.
A major part of the grading of the course will be based on the group work and presentations. Therefore group work and self-organization will be important for a successful evaluation of the course.


Individual Deliverables (40%)
Attendance and Meaningful Participation (10%)
TEAM Mid-term Presentation (20%)
TEAM Final Presentation (20%)
TEAM Participation (10%)

Evaluation Criteria
Basic Bibliography

As well as the main textbook, additional readings will be posted on the eStudy intranet or handed out in class. Most of these readings will consist of articles, internet blogs and other interesting links.

Recommended Textbooks:
Karl Ulrich, Steven Eppinger, "Product design and development", Mac GrawHill, 2007 fourth edition
The art of innovation, Tom Kelly

Additional Material