Titular Professors
- Business Strategy
o Creation of a business model
o Business strategies
o Organizational management
- Management skills
o Negotiation/ professional skills
o Communication
- Marketing
o Introduction to Marketing
o The supply and demand cycle seen from a Marketing perspective
o Distribution channels
o Positioning
o Consumer behaviour study (social trends)
o Status / Social acceptance / Self-realization
o Customer Experience Funnel
o Segmentation
o Strategic Marketing VS Operative Marketing
o Marketing MIX
o Product life-cycle
o The two basic Marketing strategies
- Creation of a business model
o Introduction to Canvas marketing
o Canvas marketing
o Models
- Business strategies
o Mission / Vision / Values
o Environmental, sectorial and internal study
o Strategy levels
o Strategic planning
- Organization management
o Introduction to process management
o Process management - Case study `Excellent College´
- Management skills
o Negotiation / Professional skills
o Communication
- Marketing
o Introduction to Marketing
o The supply and demand cycle seen from a Marketing perspective
o Distribution channels
o Positioning
o Consumer behaviour study (social trends)
o Status / Social acceptance / Self-realization
o Customer Experience Funnel
o Segmentation
o Strategic Marketing VS Operative Marketing
o Marketing MIX
o Product life-cycle
o The two basic Marketing strategies
The course is divided into 3 main blocks (Strategy, Management skill and Marketing) and each block has its respective classes in which the theoretical content is taught and then put into practice in some of the group sessions. A detailed description of how the subject is assessed is provided below.
The classes are taught by professors who are fully integrated in the business world which enables them to complement the theoretical content with real-life cases from their own experiences.
The duration of the course is one semestre. Students are evaluated according to the following criteria:
The subject is divided into THREE separate blocks:
Block A: Strategy and Canvas
Block B: Management skills
Block C: Marketing
Each block has a múltiple choice theory test.
Students must pass each block separately with a mark or 5.0 or above.
The mark of each block is calculated as follows:
If Mark_ExBlock>5
Mark Block= 80% · Mark_ExBlock + 20% ·(Attendance and particpation)
Or
Mark Block= mark_ExBlock
The final mark of the subject is calculated as follows:
If Mark_Blocks>5
Final mark = 30% Block A mark +40% Block B mark + 30% Block C mark
Or
Final mark = 3
If the Student does not pass one of the blocks, s/he can take the exam again in the re-take session. In this case, the final mark will be the mark of the exam taken in the re-take session. Each block can be re-taken separately.
- Attendance is obligatory
- If the Student fails to submit coursework, this will be considered as an absence.
FEBRUARY RE-TAKE SESSIONS REGULATIONS
Students are reminded that they are only eligible to enroll on the February re-take session if they are repeating the subject in question and if they have no more than two subjects plus the Final project to complete their Ordinary or Honours Engineering degree.
The February re-take session is an extraordinary exam session for subjects which the student did not pass the previous year. Therefore, the course contents must correspond to those of the subject which the student actually took the previous academic year (in this case 2013-14)
- Firstly, if the student intends to sit the February re-take, s/he must inform the subject coordinator once s/he has enrolled on the course (before November).
- Secondly, the student must attend a short interview in order to clarify and her/his corrent acadèmic situation and the reasons why s/he is re-taking (degree, subjects pending, etc.).
In the event of a student wishing to sit the re-take of Organizational Management in February, s/he must be fully aware that s/he will have to accept the evaluation criteria and marking system described above, and that no exceptions will be made.