| Modality | On-site |
|---|---|
| Duration | 9 Months |
| Language | Spanish |
| Places available | 50 |
| Credits | 60-ECTS |
| Start Date | 25 October 2024 |
| Schedule | Fridays from 19h to 22h and Saturdays from 9h to 15h (every two Fridays from 16h to 22h) |
| Location | Barcelona |
Would you like to run a Digital Marketing Department? Do you want to work in a Marketing Agency as a Specialist in digital strategies and tools? If so, this program is for you. In addition, you can choose professional opportunities such as Product Manager, Social Media Manager, Email Marketing Specialist, Digital Marketing Consultant, User Experience (UX) Designer, Marketing Data Analyst, Digital Content Manager, or even create your own business or Start-Up.
The Master of Science in Marketing and Social Media Management is also aimed at professionals who already have experience in Digital Marketing and want to deepen their knowledge or update their skills, as well as for people who run a business or company and want to enhance communication channels with their customers and improve their sales.
Get ready to live unique experiences that will open your mind to new horizons. Every Saturday you will have a masterclass given by Digital Marketing and Social Media managers from well-known companies such as Inditex, Estrella Damm, Banc Sabadell, Johnson & Johnson, Etailers, Tous, Jevnet, TV3, Lladró, Wilson, and many more.
In these transformative sessions you will learn about successful experiences and you will take away the knowledge of professionals with extensive experience who can give you advice, learning and support for your professional future, as well as networking, and open you up to new job opportunities.
The programme is divided into two totally practical blocks: in the first block, you will create a Digital Marketing Plan considering organic and paid channels (paid, earned & own media) and digital analytics to measure the impact of your actions. In addition, you will use real tools such as SemRush, Keyword Planner, Google Analytics 4, Looker Studio, among many others, and you will learn how to create Dashboards and Data Visualisation.
In the second part, you will develop a Social Media Plan in which you will bring out your most creative side and learn the latest trends in social networks and how to reach your target audience to generate engagement.
Why choose La Salle-URL?
- 360º Programme: the academic programme covers a comprehensive view of Digital Marketing, from the strategic part to the more tactical part, learning about the digital marketing tools we have at our disposal, from SEM (Google Ads, Social Ads, etc.) to Branded Content, SEO, Influencer Marketing, Digital Analytics, ECommerce and UX, and also to take advantage of the use of Artificial Intelligence in the different tasks of digital marketing.
- Creativity out of the box: throughout the master's degree, teachers will inspire you to work on creative campaigns through real success stories.
- Goal-orientation: you will learn the importance of defining objectives and grounding them in SMART objectives (Specific, Measurable, Achievable, Realistic, Time-bound) and analysing metrics to draw conclusions and optimise campaigns.
- Prestigious Programme: we have obtained the 1st position in Spain and 21st worldwide in Business & Management and the 1st position as the best Marketing programme in Spain and among the top 50 worldwide in the QS Stars 2024 Ranking.
- Multichannel campaigns: you will learn to plan campaigns in different environments adapting the content to each platform, from Twitch, X (Twitter), Instagram, Facebook, Pinterest, Youtube, Linkedin or TikTok, even in the Metaverse!
- Practical implementation: the final projects are developed on a real company, you can choose your own company or a company in the sector you are most interested in. Throughout the programme, you will create your project simultaneously, applying the knowledge you acquire in class with weekly deliverables.
- New trends: You will learn and work with the latest marketing trends that are changing the way we work. Artificial Intelligence and the impact of technology in MarTech mark the present and the future of marketing professionals.
- Título Oficial: at the end of the Master you will be able to apply for the official degree of La Salle Ramon Llull University, a university of reference in Business and Management.
If you want to be a leader in Digital Marketing and Social Media, don't think twice!
COURSE WITH FUNDING AVAILABLE FOR COMPANIES
Did you know that your company can invest in your training?
Through FUNDAE (State Foundation for Employment Training) your company can benefit from a credit to encourage your professional development, thus improving productivity and competitive advantages.
From La Salle-URL we will provide you with all the information so that you can process and manage this bonus with your company.
