Goals
The aim of the Bachelor in Management of Business and Technology is to train professionals capable of connecting business, technology and innovation to lead projects in national and international organisations.
Throughout the programme, you will achieve the following:
Key Learning Objectives
- Develop a global vision of business and its strategic areas: management, marketing, finance, operations, innovation and business development.
- Apply technology and artificial intelligence to business management and the digital transformation of organisations.
- Design innovative, sustainable and competitive business models in changing markets.
- Make strategic decisions in international, multicultural and technologically complex contexts.
- Build your own professional profile through official specialisations and elective subjects focused on high-demand areas.
Specific competences
- Business management and technology.
- Strategic business management.
- Artificial intelligence applied to business.
- Digital transformation of companies.
- Innovation and business models.
- Digital Entrepreneurship.
- Business data analysis.
- Digital Marketing.
- Digital Economy.
- Sports Management.
Transferable skills
- Leadership of multidisciplinary teams.
- Critical thinking and decision-making.
- Communication in international environments.
- Entrepreneurial mindset.
- Adaptation to technological change.
- Collaborative work with companies and real projects.