Methodology
The study plan for the Bachelor's Degree in Digital Business Design and Innovation combines business, technology, creativity, innovation and professional experience. Its structure is designed to help you learn by creating projects and making decisions in real-world contexts.
Throughout the bachelor, you will work on:
- Entrepreneurship and start-ups: you will create projects, validate ideas, develop business models and connect with the entrepreneurial ecosystem.
- Business Design and innovation: you will apply methodologies such as Design Thinking and Lean Startup, applied creativity, strategic planning and value proposition design.
- Digital marketing and eCommerce: you will learn to design online marketing plans, manage digital channels, work with eCommerce and understand eCommerce logistics.
- Data and market intelligence: you will analyse data to understand the market, improve commercial decisions and identify growth opportunities.
- Technology applied to business: you will develop digital skills, work with IT tools and understand how technology transforms companies and sectors.
- Leadership and personal development: you will strengthen your communication, teamwork, networking, personal branding, decision-making and project management skills.
- Professional experience: you will complete compulsory internships from the third year onwards in Barcelona, abroad or within the Technova ecosystem.
- Internationalisation: you will have the opportunity to take part in exchanges, study tours and a learning experience in a 100% English-speaking environment.