Goals
The aim of the Bachelor in Digital Business Design and Innovation is to train professionals who can design, launch and grow digital businesses in real-world contexts.
This degree enables you to put your own projects into practice while studying an official four-year programme. Throughout the bachelor, you will develop the skills needed to create your own company, join an entrepreneurial team or lead innovation processes within established organisations.
Throughout the programme, you will develop:
Specific skills:
- Digital entrepreneurship.
- Business Design.
- Applied innovation.
- Design and validation of digital business models.
- Digital marketing and growth strategies.
- eCommerce: finance, logistics, data and sales optimisation.
- Development and validation of entrepreneurial projects.
- Design Thinking, Lean Startup and Agile Development.
- Digital project management.
- Information technologies and digital tools applied to business.
Transferable skills:
- Entrepreneurial mindset.
- International curiosity and initiative to identify opportunities.
- Critical thinking and problem-solving.
- Creativity applied to business and innovation.
- Leadership and teamwork in multidisciplinary teams.
- Communication of ideas, projects and value propositions.
- Collaborative work in international environments.
- Ability to adapt to changing contexts.
- Independent learning.
- Decision-making in uncertain scenarios.
- Networking and building professional relationships.
- Personal brand management.
- A focus on creating projects with an impact on companies, communities and society.