online master in technology management la salle campus barcelona

Online Master of Science in Technology Management and Digital Innovation

Decode digital transformation with strategic vision, innovative thinking, and artificial intelligence

Business management and digital transformation

Description
In this course we will lay the foundations of the knowledge that every professional must have about management and business strategy and for this we will take a journey through the different functional disciplines in order to observe how changes in the business environment affect management work. Companies face a great challenge: to take advantage of the new digital opportunities, avoiding succumbing to the disruption that digitalization will bring to many sectors. Business leaders need to think deeply about how digitalization affects their companies and their business model, in order to set the strategic direction for their organizations in the next decade. However, many managers are not equipped with the necessary knowledge to undertake this reflection. In this course we will also provide an insight into the digitalization process, how it affects their companies and what aspects they should take into account to define their digital strategy. During the program we will reflect on leadership, in the context of the new open organizations of the digital era, and we will try to identify business opportunities derived from the digitalization process.
Type Subject
Optativa
Semester
First
Credits
5.00
Previous Knowledge

No specific prior knowledge is necessary

Objectives

- To align the functional strategy with the company's competitive strategy.
- To interpret the financial situation through indicators that allow evaluating the position of the entity.
- To have tools and conceptual knowledge for business management.
- To acquire the basic and fundamental knowledge of the field of Management in modern organizations.
- To learn how to design and implement innovative organizational strategies.
- To train students in how to lead the digital transformation of their companies and organizations, to make them more competitive through the incorporation of new digital technologies: relating better with their customers, producing more agile and efficient, having the most appropriate talent, promoting collaboration and innovating with new products, services and businesses.

Contents

- Aligning business strategy with IT
- The digital organisation
- Introduction to digitalisation/DD
- Developing a business model
- Marketing and consumer behaviour
- Types of digitalisation/DD
- Ways to design digitalisation/DD I
- Ways to implement digitisation/DD in the company
- The role of technological innovation in new business models
- Digital transformation: a key plan within a company's overall strategy
- Internet of things, data science, artificial intelligence and applications.
- Blockchain, NFTs, metaverse.

Methodology

On-site modality:

The academic methodology used is Learning by Doing, a pedagogical approach based on active learning, where students acquire knowledge and skills through practical experiences, rather than only through theoretical study. This methodology encourages direct involvement in activities that simulate real situations or practical contexts, with the aim of enabling participants to better integrate knowledge.

Prior to the start of the class, the student must read/view/listen to the academic material recommended by the teacher. There are sessions where it is not necessary to prepare a case in advance, but in others students will prepare the case during the week, individually, and then solve it in class through a discussion with the help of the teacher.

During the lectures the teacher will combine a conceptual session with the analysis, discussion and resolution of the case study/exercise. During the second part of the class, the students and the teacher will discuss and solve the case study.
This methodology combines practice with reflection to generate deep and meaningful learning, better preparing students for real-life situations or the world of work.

Online modality:

The teaching methodology used in the online modality is based on a proprietary methodology developed by La Salle URL called SDBL (Self Directed Based Learning). SDBL is an active methodology based on situational learning and self-directed learning. With situational learning, the student is taught, through challenges, to address real problems and situations of the company with which he/she can consolidate the new knowledge acquired. With self-directed learning, the student decides how to advance in their training based on their previous experience.
On a weekly basis, the LMS (Learning Management System) platform releases the content of a new topic. The way the week works is as follows:

Synchronous kick-off session :
- The teacher makes an overview of the contents and tasks that the learner will encounter throughout the week. The objective of this meeting is to try to discover and reveal on a personal level which aspects of the week's tasks may be more difficult for the individual student.
- The teacher solves possible doubts of the students about the previous week's topic.

Between synchronous connections:
- The student visualizes the content of the sessions and develops the tasks given to him/her about the topic of the week to consolidate knowledge and identify doubts.

Synchronous check point session:
- The teacher solves any doubts the students may have about the contents of the current week.
- The teacher presents additional content or case studies, which are of interest to the students.
- The teacher generates debate and discussion among the students about the contents of the week in course with the objective of helping the students in their assimilation, therefore, improving their learning.
- The teacher provides oral feedback on the deliverables recorded by the students in the previous week's feedback well, emphasizing the difficulties and errors encountered. This instance is for feedback only and not for grading. The feedback wells are an instrument for the students to validate with the mentor, in general terms, the resolution of the tasks set. In this way, the feedback wells are created to give the mentee an opportunity to test the answers with the mentor. Based on the feedback provided by the mentor, the student will be able to finish developing the task and present it as a final deliverable, with the advantage of having had previous advice from the teacher.

Rest of the week. The objective is to finish the development of the tasks of the current week based on the clarifications received in the synchronous check point session to overcome the exercises, tasks and/or deliverables of the topic. It is worth mentioning that most of the time dedicated during this last part of the week should be spent on solving the tasks and deliverables, rather than on assimilating content (an aspect that should have been resolved between the kick-off and check point sessions).

The LMS platform makes the gradual opening of content (week by week) so that the whole group follows the same academic itinerary. In other words, the sequential opening of topics is done so that all students in the program are working on the same subjects simultaneously.

Evaluation

On-site modality:

Grade of the course:

Subject work 30%: Each group must deposit in the well, before the last session, the resolution of the DMF (Design and Making Fashion) case with the Excel template provided for this purpose.

Case study 40%: Each student must deposit in the well, before the last session, a Word document in which he/she explains his/her personal conclusions about the DMF (Design and Making Fashion) case.

Final test 30%: In the last session the students will have to pass a multiple choice test. Afterwards, the teacher will post the grades in the eStudy and, if any student needs more information about it, he/she can contact the teacher directly by email.

Online modality:

Subject grade:

Deliverables Sessions 70%: Each student must deposit in the delivery well by the date indicated at the latest.

- Development of IKEA business model 20%.
- Design and Making Fashion 2 20% 20%.
- Design and Making Fashion 3 20% 20% Final evaluation 40%: Students will work on the design and making of Fashion 3.

Final evaluation 40%: Students will work in groups to solve an exercise proposed by the teacher. This exercise will be defended by each group during the evaluation weeks.

The teacher will publish the grades in the eStudy and, if any student needs more information about it, he/she can contact the teacher directly by email.

In both cases:

Demonstrate academic integrity in the totality of their work.

If the student is caught cheating in any type of exam, plagiarism or rehashing of exercises, activities, assignments, presentations or delivering a team work in which he/she has not collaborated, it will be considered fraud, penalizing the final grade of the course or even being considered as not delivered.

The student and the group must ensure that the work they submit is their own. The student is responsible for citing all sources relied upon in their submissions, using quotation marks when language is taken directly from other sources.

Use of Artificial Intelligence tools

Artificial intelligence (AI) can help in the learning process, but its use should be acknowledged. If you have used an AI tool, include a paragraph at the end of any assignment that uses AI explaining what you have used the AI for and what prompts you used to obtain the results. Failure to do so will be considered as an action that tends to distort or defraud the academic assessment systems and, therefore, the La Salle Campus Barcelona copying policy will be applied.

In those subjects or teaching activities where the academic guide indicates that the use of AI tools is prohibited, the use of these tools by students will be considered fraud and the La Salle Campus Barcelona copying policy will be applied.

Evaluation Criteria

On-site modality:

In the resolution of exercises and course work the criteria to be taken into account are:
- Understanding of the situation posed
- Definition and analysis of the problems posed by the case.

Recording of the main issues
- Proposed solutions

Realism and appropriateness of the proposed solution(s)

Argumentation in defense of the proposed solution(s)

Strengths and benefits of the proposed solution(s)

Implications of the proposal(s) (economic and management)

Online modality:

The following list is the evaluation criteria for the deliverables of the course:

- Apply subject matter knowledge to the solution presented.
- Apply theory to practical reality, develop tools and the necessary conceptual knowledge.
- Create a viable and original solution according to the area of study of the subject.
- Apply innovation in all aspects of the presented solution
- Identify, design and apply technology management for competitive advantage.

Basic Bibliography

Abdoulaye, P. A. (2014). Cloud Computing: Advanced business & IT strategies to extract tangible value.
Abascal, E. M. (2012). Finanzas para directivos. McGraw-Hill.
CreateSpace Independent Publishing Platform.
Chesbrough, H. W. (2009). Innovación abierta: El nuevo imperativo para crear y aprovechar la tecnología. Deusto.
Cisco. (n.d.). Cisco Cybersecurity Report Series. https://www.cisco.com/c/en/us/products/security/security-reports.html
Delgado, A. (2018). La sociedad hiperdigital. Libros.com.
Dolan, S. (2007). La gestión de los recursos humanos. McGraw-Hill.
Eichholz, J. C. (2015). Capacidad adaptativa. Deusto.
Kaushik, A. (2011). El arte de analizar resultados y la ciencia de centrarse en el cliente. Pearson.
Kotler, P., & Armstrong, G. (2016.). Principios de marketing. Pearson-Prentice Hall.
Leake, W., Vaccarello, L., & Ginty, M. (2012). Complete B2B online marketing. John Wiley & Sons.
Marr, B. (2024). Bernard Marr blog. https://www.bernardmarr.com/default.asp
MIT Sloan Review. (2024). Artificial intelligence & business strategy. https://sloanreview.mit.edu/big-ideas/artificial-intelligence-business-s...
Nunno, T. (2015). The Wolf in CIO’s clothing. Gartner Inc.
Osterwalder, A., & Pigneur, Y. (2012). Generación de modelos de negocio. Deusto.
Open Innovation (2024). Open innovation. http://openinnovation.net/
Rob Llewellyn. (2024). Digital business transformation tools. https://robllewellyn.com/digital-business-transformation-tools/
Shaw, M. J. (Ed.). (n.d.). E-business management: Integration of web technologies with business models. Springer.
Think Big Business. (n.d.). Business Blog. https://business.blogthinkbig.com/
Uhl, A., & Gollenia, L. A. (2014). Digital enterprise transformation: A business-driven approach to leveraging innovative IT. Routledge.
CCN-CERT IA 09/18. (2018). Ciberamenazas y tendencias: Edición 2018. https://www.ccn-cert.cni.es/informes/informes-ccn-cert-publicos/2835-ccn...
Incibe (2024). Plan Director de Seguridad. https://www.incibe.es/protege-tu-empresa/que-te-interesa/plan-director-s...
Nambisan, S., & Sawhney, M. (2008). Global brain: Your roadmap for innovating faster and smarter in a networked world. Pearson Prentice Hall.

Additional Material

No additional materials are required

List of Professors
Jordi Garrido Pavia
Maria Isabel Bellot Matas