Design management is instrumental in developing appropriate processes and methods that can integrate design into the core competency of a business. Design managers coordinate the activities of various stakeholders (designers, managers, product developers, marketing and corporate communication staff, external suppliers, etc.) with a view to enabling the organization to reach its goals as effectively as possible. Design is an important strategic tool when it comes to innovation and change, it has the potential to offer co-creative solutions that simultaneously meet the needs of the brand, the market, and the company by studying users and their needs. Competency in design management means being able to intervene at the interface between the organization and its stakeholders so as to shape customer experiences, products, services, brands, and communication, as well as to coordinate related processes such as market evaluations and product launches; support operations and utilise design and business expertise in order to create efficient processes, structures, tools and methods. This course aims to take the students through this complex process, by hands-on and practical experience. It encourages students to apply agile and innovative methodologies to develop a project, thus fostering a culture of innovation and experimentation. It will introduce the students to different methods, tools, and steps to come from an initial company brief to the testing of a final prototype. From the understanding of the brief and the challenge to getting insights from the potential customers, converting insights into specific design objectives and functions to finally define and develop a prototype, a test plan and execute a test with end-users.